2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity

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Mobile phone-based Consumer Location-Based Services are poised for a period of impressive growth, as carriers are increasingly identifying opportunities to integrate location-aware capabilities into their existing and new mobile data applications. However, while LBS portfolios and adoption are expanding, industry stakeholders are still sorting out which applications have the potential to be immediate winners and which will take additional nurturing to establish a foothold. Add to this the dynamic conditions surrounding developments in infrastructure, gateways, middleware, and geospatial capabilities – and we have a fascinating stew of participants, technologies, and products to evaluate.

Table of Contents

2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity, Executive SummaryIntroduction to Consumer Location-Based ServicesDefining LBSKey FindingsLooking ForwardRecommended Actions by Stakeholder Segment2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity, North American Consumer LBS Market OverviewToday's Consumer LBS MarketplaceMarket Overview and the LBS Value ChainMarket ChallengesMarket DriversConsumer LBS Market ForecastsSubscriber and Revenue Projections2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity, Consumer LBS: Application TrendsIntroductionIdentifying Consumer LBS ApplicationsMajor Application AreasInformation ApplicationsSecurity ApplicationsSocial Networking ApplicationsEntertainment Applications2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity, Consumer LBS: Technology TrendsIntroductionMacro Technology TrendsConsumer LBS TechnologiesLocation Determination TechnologiesLBS Architecture: Control Plane vs. User Plane2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity, The Consumer LBS Competitive EnvironmentWireless Carrier ProfilesAT&TSprintT-Mobile USAVerizon WirelessTier 2 U.S. CarriersCanadian CarriersKey Participant ProfilesAlcatel-LucentAppleAutodeskBroadcomdeCartaESRIGoogleHPLooptNAVTEQNetworks in MotionOpenwavePolaris WirelessQualcommResearch in MotionRosumSiRFSkyhook WirelessTCSTele AtlasTeleNavTelmapuLocateUseful NetworksWaveMarketZoombak2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity, Looking Forward: Recommended ActionsOptimal Positioning StrategiesWireless CarriersApplication and Content ProvidersMobile Device ManufacturersLocation Gateway and Middleware Vendors




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