2008 North American Consumer Mobile Communications Outlook

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Every year, Frost & Sullivan publishes a study that examines the major trends in the North American mobile communications markets. The research deliverable presents major highlights of the year gone by, and lists the expected trends for the next 12 months. The consumer outlook is focused on mobile consumer applications, and is accompanied by a companion study on the North American enterprise mobile communications markets.

Table of Contents

2008 North American Consumer Mobile Communications Outlook, North American Consumer Mobile Communications OutlookIntroduction and 2007 Overview2007 Overview2008 OutlookStrong Performance of Mobile Data ServicesOverall Decrease in Subscriber AdditionsGrowth of Off-portal Mobile Content and ServicesRapid Adoption of Mobile Social Networking ServicesMobile Banking and Mobile PaymentsLocation-based and Location-enhanced ServicesFixed-Mobile Substitution and Convergence2008 North American Consumer Mobile Communications Outlook, U.S. Consumer Mobile Communications OutlookIntroduction and 2007 Overview2007 Overview2008 OutlookIncreasing Coverage and Penetration of 3G ServicesMobile WiMAXContinued Increase in Mobile Data UsageSlowing Subscriber AdditionsOngoing Growth of Off-deck Services (and Verizon Wireless' Open Network Strategy)Flat Rate PlansMobile Advertising and Mobile SearchMobile Banking and Mobile PaymentsMobile Social Networking2008 North American Consumer Mobile Communications Outlook, Canadian Consumer Mobile Communications OutlookIntroduction and 2007 Overview2007 Overview2008 OutlookIncreasing Coverage and Penetration of 3G ServicesStrong Performance of Mobile Data ServicesPossible Entry of New Market ParticipantsMobile Search and Advertising and Mobile Social NetworkingIncrease in the Uptake of Off-deck Mobile Content and ServicesContinued Strong Performance of Mobile Messaging




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