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2009 European Consumers Desirability and Willingness to Pay for Advanced Safety and Driver Assistance Systems

2009 European Consumers Desirability and Willingness to Pay for Advanced Safety and Driver Assistance Systems

RELEASE DATE
03-Apr-2010
REGION
Europe
Research Code: M3AD-01-00-00-00
SKU: AU00624-EU-MR_09224

$29,500.00

Special Price $22,125.00 save 25 %

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SKU
AU00624-EU-MR_09224

$29,500.00

$22,125.00 save 25 %

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Description

In this 2009 study, 1938 consumers from U.K., Italy, Spain, France and Germany and across different vehicle segments such as A&B, C, D&E, MPV and SUV participated. This study include detailed analysis of:

- importance consumer attach to ADAS features,
- consumer preference for HMI notification and warning,
- consumer awareness of safety testing bodies/rating agencies such as Euro NCAP,
- consumer attitude towards general safety and driving conditions,
- importance consumer attach to safety systems when it comes to new vehicle purchase,
- budget consumers allocate for accessories and safety features,
- price consumers are willing to pay for different safety / ADAS features and
- consumer perception of how safe their current vehicle is.

Table of Contents

Introduction to Research

  • Introduction to Research

Executive Summary

  • Executive Summary

Recommendations and Key Findings

  • Recommendations and Key Findings

Key Conclusions - Vehicle Manufacturers

  • Key Conclusions - Vehicle Manufacturers

Key Conclusions - Suppliers

  • Key Conclusions - Suppliers

Respondent Profile

  • Respondent Profile

Importance of Safety on Purchase

  • Importance of Safety on Purchase

Attitudes Towards Driving Conditions

  • Attitudes Towards Driving Conditions

Consumer Budget for Accessories and Safety

  • Consumer Budget for Accessories and Safety

ADAS Feature Importance

  • ADAS Feature Importance

Maximum Difference Scaling

  • Maximum Difference Scaling

Cluster Analysis – MaxDiff Trade-Off Analysis

  • Cluster Analysis – MaxDiff Trade-Off Analysis

General Safety and Driving Trends

  • General Safety and Driving Trends

Euro NCAP

  • Euro NCAP

HMI Notification and Warning Preference

  • HMI Notification and Warning Preference

Prices Willing to Pay

  • Prices Willing to Pay

Brand Ratings

  • Brand Ratings

Chassis Safety and Advanced Driver Assistance Systems Market - Existing and Upcoming Research

  • Chassis Safety and Advanced Driver Assistance Systems Market - Existing and Upcoming Research

About Frost & Sullivan

  • About Frost & Sullivan
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In this 2009 study, 1938 consumers from U.K., Italy, Spain, France and Germany and across different vehicle segments such as A&B, C, D&E, MPV and SUV participated. This study include detailed analysis of: - importance consumer attach to ADAS features, - consumer preference for HMI notification and warning, - consumer awareness of safety testing bodies/rating agencies such as Euro NCAP, - consumer attitude towards general safety and driving conditions, - importance consumer attach to safety systems when it comes to new vehicle purchase, - budget consumers allocate for accessories and safety features, - price consumers are willing to pay for different safety / ADAS features and - consumer perception of how safe their current vehicle is.
More Information
No Index No
Podcast No
Industries Automotive
WIP Number M3AD-01-00-00-00
Is Prebook No