2009 European Consumers Desirability and Willingness to Pay for Advanced Safety and Driver Assistance Systems


In this 2009 study, 1938 consumers from U.K., Italy, Spain, France and Germany and across different vehicle segments such as A&B, C, D&E, MPV and SUV participated. This study include detailed analysis of:

- importance consumer attach to ADAS features,
- consumer preference for HMI notification and warning,
- consumer awareness of safety testing bodies/rating agencies such as Euro NCAP,
- consumer attitude towards general safety and driving conditions,
- importance consumer attach to safety systems when it comes to new vehicle purchase,
- budget consumers allocate for accessories and safety features,
- price consumers are willing to pay for different safety / ADAS features and
- consumer perception of how safe their current vehicle is.

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Table of Contents

2009 European Consumers’ Desirability and Willingness to Pay for Advanced Safety and Driver Assistance Systems, 2009 European Consumers’ Desirability and Willingness to Pay for Advanced Safety and Driver Assistance SystemsIntroduction to ResearchIntroduction to ResearchExecutive SummaryExecutive SummaryRecommendations and Key FindingsRecommendations and Key FindingsKey Conclusions - Vehicle ManufacturersKey Conclusions - Vehicle ManufacturersKey Conclusions - SuppliersKey Conclusions - SuppliersRespondent ProfileRespondent ProfileImportance of Safety on PurchaseImportance of Safety on PurchaseAttitudes Towards Driving ConditionsAttitudes Towards Driving ConditionsConsumer Budget for Accessories and SafetyConsumer Budget for Accessories and SafetyADAS Feature ImportanceADAS Feature ImportanceMaximum Difference ScalingMaximum Difference ScalingCluster Analysis – MaxDiff Trade-Off AnalysisCluster Analysis – MaxDiff Trade-Off AnalysisGeneral Safety and Driving TrendsGeneral Safety and Driving TrendsEuro NCAPEuro NCAPHMI Notification and Warning PreferenceHMI Notification and Warning PreferencePrices Willing to PayPrices Willing to PayBrand RatingsBrand RatingsChassis Safety and Advanced Driver Assistance Systems Market - Existing and Upcoming ResearchChassis Safety and Advanced Driver Assistance Systems Market - Existing and Upcoming ResearchAbout Frost & SullivanAbout Frost & Sullivan




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