Description
In this 2009 study, 1938 consumers from U.K., Italy, Spain, France and Germany and across different vehicle segments such as A&B, C, D&E, MPV and SUV participated. This study include detailed analysis of:
- importance consumer attach to ADAS features,
- consumer preference for HMI notification and warning,
- consumer awareness of safety testing bodies/rating agencies such as Euro NCAP,
- consumer attitude towards general safety and driving conditions,
- importance consumer attach to safety systems when it comes to new vehicle purchase,
- budget consumers allocate for accessories and safety features,
- price consumers are willing to pay for different safety / ADAS features and
- consumer perception of how safe their current vehicle is.
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