2009 North American Consumer Mobile Communications Outlook

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Every year, Frost & Sullivan publishes a study that examines the major trends in the North American mobile communications markets. The research deliverable presents major highlights of the year gone by, and lists the expected trends for the next 12 months. The consumer outlook is focused on mobile consumer applications, and is accompanied by a companion study on the North American enterprise mobile communications markets.

Table of Contents

2009 North American Consumer Mobile Communications Outlook, North American Consumer Mobile Communications OutlookIntroduction and 2008 Overview2008 Overview2009 OutlookContinued Strong Performance of Mobile Data ServicesSlowing New Subscriber AdditionsGrowth in Messaging Volumes - SMS and MMSMobile Search and Mobile Marketing and AdvertisingOff-portal Mobile ContentMobile Social NetworkingMobile Financial Services - Mobile Banking and Mobile PaymentsA Note on Location-based ServicesFixed-Mobile Substitution2009 North American Consumer Mobile Communications Outlook, U.S. Consumer Mobile Communications OutlookIntroduction and 2008 Overview2008 Overview2009 OutlookIncreasing Coverage and Penetration of Mobile Broadband ServicesContinued Increase in Mobile Data Usage and Growth of Messaging TrafficSlowing New Subscriber AdditionsOngoing Growth in Off-deck Mobile Content (and Status of App Stores)Proliferation of Unlimited Service PlansMobile Advertising and Mobile SearchMobile Financial Services - Banking and PaymentsA Note on Mobile Social Networking2009 North American Consumer Mobile Communications Outlook, Canadian Consumer Mobile Communications OutlookIntroduction and 2008 Overview2008 Overview2009 OutlookIncreasing Coverage and Penetration of Mobile BroadbandStrong Performance of Mobile Data ServicesMobile Search and Advertising and Mobile Social NetworkingOff-deck Premium Mobile Content




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