2009 North American Mobile Enterprise Applications Outlook

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As the wireless data ARPU (Average Revenue Per User) metric becomes even more critical to mobile operator success, industry participants realize the growing importance of creating new premium mobile applications for the workplace. Up-and-coming revenue generators include handset-based solutions that provide real-time industry- and company-specific value-add. This 2009 Outlook provides an overview of 2008 results and 2009 expectations around four emerging Mobile Enterprise Application categories in the North American region. Initial findings from Frost & Sullivan's 1Q 2009 Mobile Enterprise Applications end-user survey are also included.

Table of Contents

2009 North American Mobile Enterprise Applications Outlook, North American Mobile Enterprise Applications MarketThe North American Mobile Enterprise Applications MarketMobile Data Services Revenue ViewKey Mobile Enterprise Application CategoriesMajor Stakeholder SegmentsMajor Market Trends and Issues2008 Review of Market Trends and Issues2009 Forecast of Market Trends and Issues2009 North American Mobile Enterprise Applications Outlook, North American Mobile Resource Management (MRM) Market2008 Review of North American MRM Market2008 Enterprise Subscriber and Revenue Results2008: Major Market Trends and Issues2009 Outlook for North American MRM Market2009 Enterprise Preferences and Plans2009: Major Market Trends and Issues2009 North American Mobile Enterprise Applications Outlook, North American Field Asset Management (FAM) Market2008 Review of North American FAM Market2008 Enterprise Subscriber and Revenue Results2008: Major Market Trends and Issues2009 Outlook for North American FAM Market2009 Enterprise Preferences and Plans2009: Major Market Trends and Issues2009 North American Mobile Enterprise Applications Outlook, North American Mobile Office Market2008 Review of North American Mobile Office Market2008 Enterprise Subscriber and Revenue Results2008: Major Market Trends and Issues2009 Outlook for North American Mobile Office Market2009 Enterprise Preferences and Plans2009: Major Market Trends and Issues2009 North American Mobile Enterprise Applications Outlook, North American Mobile Sales Force Automation (SFA) Market2008 Review of North American Mobile SFA Market2008 Enterprise Subscriber and Revenue Results2008: Major Market Trends and Issues2009 Outlook for North American Mobile SFA Market2009 Enterprise Preferences and Plans2009: Major Market Trends and Issues




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