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Total Cost of Ownership and Downtime Reduction Driving Technology Adoption
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The aim of the study is to analyse the trends pertaining to fleet managers’ preference for powertrain, safety, and telematics technologies in North America. Total cost of ownership, downtime reduction, and regulation compliance are emerging as the dominant factors influencing fleet managers’ desirability and willingness to pay for advanced truck technologies. Growing awareness, impending regulations, and enhanced value proposition of technologies that offer multi-dimensional benefits are expected to drive the market. Original equipment manufacturers (OEMs) and suppliers of advanced technological solutions will need to highlight additional benefits to influence purchase decisions.
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