2010 Cross-Region Comparison Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles

2010 Cross-Region Comparison Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles

RELEASE DATE
14-Feb-2011
REGION
North America
Research Code: M6BA-01-00-00-00
SKU: CM00529-GL-MR_09946

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SKU
CM00529-GL-MR_09946

$10,000.00

$7,500.00 save 25 %

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Description

This study compares US and EU consumers' knowledge and perception of materials used in the production of vehicles. Both groups perceive themselves as having rather low or moderate awareness of the materials, and such knowledge is only moderately important for the majority of both groups.
The highest level of importance is placed on structural frame / chassis and engine / drive-train components. Americans place slightly higher importance on materials than Europeans. Both groups perceive vehicles made of environmentally friendly materials in a similar manner. Americans claim significantly higher influence of BP Oil Leak in the Gulf of Mexico on their future purchase decisions of more environmentally friendly vehicles.

Table of Contents

EU vs US Cross Region Comparison of Perception of Materials

  • Comparison of Perception of Materials Vehicles are Made of: EU versus US
Related Research
This study compares US and EU consumers' knowledge and perception of materials used in the production of vehicles. Both groups perceive themselves as having rather low or moderate awareness of the materials, and such knowledge is only moderately important for the majority of both groups. The highest level of importance is placed on structural frame / chassis and engine / drive-train components. Americans place slightly higher importance on materials than Europeans. Both groups perceive vehicles made of environmentally friendly materials in a similar manner. Americans claim significantly higher influence of BP Oil Leak in the Gulf of Mexico on their future purchase decisions of more environmentally friendly vehicles.
More Information
No Index Yes
Podcast No
Industries Chemicals and Materials
WIP Number M6BA-01-00-00-00
Is Prebook No