2010 Europe Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles

2010 Europe Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles

RELEASE DATE
30-Sep-2010
REGION
Europe
Research Code: M5F5-01-00-00-00
SKU: CM00512-EU-MR_09929

$10,000.00

Special Price $7,500.00 save 25 %

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SKU
CM00512-EU-MR_09929

$10,000.00

$7,500.00 save 25 %

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Description

This study investigates consumers' knowledge and perception of materials used in the production of vehicles. Vehicle owners perceive themselves as having moderate awareness of such materials. Such knowledge is also moderately important. The highest level of importance is placed on structural frame / chassis and engine/drive-train components. The most contributing attributes to rating a material “important” are: reliability / durability and safety rating. A large proportion of vehicle owners still need to be educated with the benefits the various materials. It appears that vehicle owners perceive that the inclusion of "green" technologies in a vehicle means that important driving / safety features are abandoned for the sake of environment.

Table of Contents

Perceptions of Materials Used in the Production of Vehicles

  • Perception of Materials Used in the Production of Vehicles
Related Research
This study investigates consumers' knowledge and perception of materials used in the production of vehicles. Vehicle owners perceive themselves as having moderate awareness of such materials. Such knowledge is also moderately important. The highest level of importance is placed on structural frame / chassis and engine/drive-train components. The most contributing attributes to rating a material important are: reliability / durability and safety rating. A large proportion of vehicle owners still need to be educated with the benefits the various materials. It appears that vehicle owners perceive that the inclusion of 'green' technologies in a vehicle means that important driving / safety features are abandoned for the sake of environment.
More Information
No Index Yes
Podcast No
Industries Chemicals and Materials
WIP Number M5F5-01-00-00-00
Is Prebook No