2010 Europe Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles
2010 Europe Vehicle Owners' Perceptions of Materials Used in the Production of Vehicles
RELEASE DATE
30-Sep-2010
30-Sep-2010
REGION
Europe
Europe
Research Code: M5F5-01-00-00-00
SKU: CM00512-EU-MR_09929
$10,000.00
In stock
SKU
CM00512-EU-MR_09929
Description
This study investigates consumers' knowledge and perception of materials used in the production of vehicles. Vehicle owners perceive themselves as having moderate awareness of such materials. Such knowledge is also moderately important. The highest level of importance is placed on structural frame / chassis and engine/drive-train components. The most contributing attributes to rating a material “important” are: reliability / durability and safety rating. A large proportion of vehicle owners still need to be educated with the benefits the various materials. It appears that vehicle owners perceive that the inclusion of "green" technologies in a vehicle means that important driving / safety features are abandoned for the sake of environment.
Table of Contents
Perceptions of Materials Used in the Production of Vehicles
- Perception of Materials Used in the Production of Vehicles
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This study investigates consumers' knowledge and perception of materials used in the production of vehicles. Vehicle owners perceive themselves as having moderate awareness of such materials. Such knowledge is also moderately important. The highest level of importance is placed on structural frame / chassis and engine/drive-train components. The most contributing attributes to rating a material important are: reliability / durability and safety rating. A large proportion of vehicle owners still need to be educated with the benefits the various materials. It appears that vehicle owners perceive that the inclusion of 'green' technologies in a vehicle means that important driving / safety features are abandoned for the sake of environment.
No Index | Yes |
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Podcast | No |
Industries | Chemicals and Materials |
WIP Number | M5F5-01-00-00-00 |
Is Prebook | No |