2010 North American Consumer Location-based Services (LBS) Market: The Wireless Carrier Opportunity

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The Consumer LBS sector has experienced tremendous change during the past 18 months, introducing the North American wireless carriers to significantly increased competition from smartphone application storefronts and attractively priced offers. This study examines current wireless carrier participation, vulnerabilities, and advantages. It also discusses activities and trends in the four major Consumer LBS application categories and summarizes current location determination technology options. A revamped eight-year forecast that scales back the carriers' piece of the expanding Consumer LBS revenue pie is detailed. Recommendations are included for major stakeholder groups.

Table of Contents

2010 North American Consumer Location-based Services (LBS) Market, Executive SummaryHighlights: The 2010 Consumer LBS Market in North AmericaKey Findings2010 North American Consumer Location-based Services (LBS) Market, Market DynamicsToday's Consumer LBS MarketplaceDefining LBSMarket OverviewIndustry ChallengesMarket DriversIssues and TrendsConsumer LBS Market ForecastsWireless Carrier Channel User and Revenue Projections2010 North American Consumer Location-based Services (LBS) Market, Application TrendsIntroductionIdentifying Consumer LBS ApplicationsMajor Application CategoriesInformation ApplicationsSecurity ApplicationsSocial Networking ApplicationsEntertainment Applications2010 North American Consumer Location-based Services (LBS) Market, Technology TrendsIntroductionMacro Technology TrendsLocationing TechnologiesPositioning Technology2010 North American Consumer Location-based Services (LBS) Market, Competitive EnvironmentWireless Carrier ProfilesAT&TBell MobilityRogers WirelessSprintTELUST-Mobile USAU.S. CellularVerizon WirelessKey Participant ProfilesAppleBones in MotionBooyahBroadcomContentWatchdeCartaFoursquareGoogleHP Hewlett-PackardLOC-AIDLooptNAVTEQOpenwavePolaris WirelessQualcommRally Apps Inc.Research in Motion (RIM)RosumSkyhook WirelessTCSTeleAtlasTeleNavTelmapUseful NetworksWavemarketWhere Inc.2010 North American Consumer Location-based Services (LBS) Market, Looking Forward: Recommended ActionsRecommendations by Stakeholder SegmentWireless CarriersApplication and Content DevelopersMobile Device ManufacturersLocation Technology VendorsIn Conclusion2010 North American Consumer Location-based Services (LBS) Market, AppendixKey Location-Based Applications for ConsumersA Listing of Key Consumer LBS Applications




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