2010 North American Consumer Mobile Communications Outlook

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The North American mobile communications market reached 88.3 percent penetration in 2009, with more than 300 million mobile connections. Mobile operators continue to generate high mobile data revenues and the proliferation of broadband capable personal and productivity devices is the prime reason for the recent surge in adoption of mobile data services. Messaging services also continue to be used increasingly, and the messaging channel is also being used for a wider range of communication, entertainment, informational and commerce services.

Table of Contents

2010 North American Consumer Mobile Communications Outlook, North American Consumer Mobile Communications OutlookIntroduction and 2009 Market Overview2009 Overview2010 Market OutlookContinued Growth of Mobile Broadband Slowing Subscriber AdditionsGrowth of Mobile Messaging - SMS and MMSMobile Financial Services - Mobile Banking and Mobile PaymentsPremium Mobile Content and Services - Off-deck and On-deck2010 North American Consumer Mobile Communications Outlook, U.S. Consumer Mobile Communications OutlookIntroduction and 2009 Market Overview2009 Overview2010 Market OutlookSlowing Subscriber AdditionsIncreasing Coverage and Penetration of Mobile BroadbandMobile Data Usage TrendsMobile Messaging and Premium Mobile ContentMobile Financial Services - Mobile Banking and Mobile Payments2010 North American Consumer Mobile Communications Outlook, Canadian Consumer Mobile Communications OutlookIntroduction and 2009 Market Overview2009 Overview2010 Market OutlookMobile Subscribers OutlookIncreasing Coverage and Penetration of Mobile BroadbandContinued Strong Performance of Mobile Data Services




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