2010 U.S. Consumers Choice of Commercial Airlines

2010 U.S. Consumers Choice of Commercial Airlines

 

RELEASE DATE
13-May-2010
REGION
North America
Research Code: N751-01-00-00-00
SKU: AE00659-NA-CR_07727

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SKU
AE00659-NA-CR_07727

$10,000.00

$7,500.00 save 25 %

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Description

The overall research objective is to measure air travelers’ commercial airline preferences. Supporting this overall research objective, the research also measures:

•     Commercial airline awareness – unaided (top-of-mind awareness) versus aided
•     The ticket purchase process. Specifically:
•     Source of information
•     Purchase channel
•     Important factors contributing to the purchase decision process
•     Customer loyalty

Table of Contents

2010 U.S. Consumers’ Choice of Commercial Airlines

  • 2010 U.S. Consumers’ Choice of Commercial Airlines
The overall research objective is to measure air travelers commercial airline preferences. Supporting this overall research objective, the research also measures:  Commercial airline awareness  unaided (top-of-mind awareness) versus aided  The ticket purchase process. Specifically:  Source of information  Purchase channel  Important factors contributing to the purchase decision process  Customer loyalty
More Information
No Index Yes
Podcast No
Industries Aerospace, Defence and Security
WIP Number N751-01-00-00-00
Is Prebook No