2010 U.S. Consumers Choice of Commercial Airlines

 

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The overall research objective is to measure air travelers’ commercial airline preferences. Supporting this overall research objective, the research also measures:

•     Commercial airline awareness – unaided (top-of-mind awareness) versus aided
•     The ticket purchase process. Specifically:
•     Source of information
•     Purchase channel
•     Important factors contributing to the purchase decision process
•     Customer loyalty

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2010 U.S. Consumers’ Choice of Commercial Airlines, 2010 U.S. Consumers’ Choice of Commercial Airlines2010 U.S. Consumers’ Choice of Commercial Airlines2010 U.S. Consumers’ Choice of Commercial Airlines




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