2010 US Consumers’ Attitudes and Perceptions of Vehicle Safety

Desirability and Willingness to Pay for Safety Systems

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The primary aim of this study is to understand the driving environments and behaviors; to evaluate consumer perception, satisfaction, purchase influences, and preferences; and to assess their willingness to pay for safety features. Overall, when purchasing a new vehicle, vehicle owners place highest importance on reliability and safety. The majority of respondents would allocate additional funds to safety features protecting occupants of the vehicle during an accident. Moreover, they like the idea of a vehicle’s safety systems taking control over driving operations in emergency situations but they would prefer automatic control with override. Overall, warning occurrences are the most important part of safety technologies.

Table of Contents

Research Objectives and MethodsResearch ObjectivesResearch Objectives (continued)MethodsMethods (continued)Sample Size and Respondent QualificationRespondent DemographicsRespondent Demographics (continued)Respondent Demographics (continued)Executive Summary and ImplicationsExecutive SummaryExecutive Summary (continued)Executive Summary (continued)Driving Behavior and Accident FrequencyDriving BehaviorsLast Accident/Type of Accident Last Accident/Type of Accident by Gender and AgeCurrent Vehicle SafetyCurrent Vehicle Safety (continued)Safety Purchase Influences and PrioritiesAttitude Towards Safety—Level of Agreement with General Safety StatementsAttitude Towards Safety—Level of Agreement Towards General Safety Statements (continued)Attitude Towards Safety—Level of Agreement Towards General Safety Statements (continued)Attitude Towards Safety—Level of Agreement Towards General Safety Statements (continued)Safety Priorities—Person in Mind when Purchasing Safety Options Safety Priorities—Person in Mind when Purchasing Safety Options: GenderSafety Priorities—Person in Mind when Purchasing Safety Options: AgeSafety Priorities—Order of Importance for Safety FeaturesSafety Priorities—Protection Priorities for Safety Budget AllocationDriving VulnerabilitiesLevel of Concern While Driving in Certain SituationsLevel of Concern While Driving in Certain Situations (continued)Maximum Length of Time and Speed for Driving ComfortMaximum Length of Time for Driving Comfort—By Gender and AgeMaximum Speed for Driving Comfort—Age and Family StatusDriving Control and Driver Warning PreferencesExtent of Willingness to Allow Vehicle to Take Over Driving Controls in Emergency SituationsExtent of Willingness to Allow Vehicle to Take Over Driving Controls in Emergency Situations—YoYExtent of Willingness to Allow Vehicle to Take Over Driving Controls in Emergency Situations—YoY (continued)Preferred Methods for Warnings Preferred Methods for Warnings—YoY ComparisonPreferred Methods for Warnings—YoY Comparison(continued)Safety Technologies—Warning OccurrenceLevel of Acceptability for False Audio Warning Level of Acceptability for False Audio Warning—Forward Collision Warning SystemLevel of Acceptability for False Audio Warning—Forward Collision Warning System (continued)Level of Acceptability for False Audio Warning—Lane Departure Warning SystemLevel of Acceptability for False Audio Warning—Lane Departure Warning System (continued)Frequency of Expectation for Genuine Audio Warning Level of Acceptability for Genuine Audio Warning—Forward Collision Warning SystemLevel of Acceptability for Genuine Audio Warning—Forward Collision Warning System (continued)Level of Acceptability for Genuine Audio Warning—Lane Departure Warning SystemLevel of Acceptability for Genuine Audio Warning—Lane Departure Warning System (continued)Awareness of Safety SystemsFamiliarity with Safety Systems/Features Familiarity with Safety Systems/Features (continued)Awareness and Influence of Safety Ratings Organizations/SystemsAwareness of Safety Rating Organizations/SystemsLevel of Influence of Safety Rating Organizations on Vehicle Purchase DecisionResearch and Source of Reference for Safety Systems Impact of Safety Systems on Vehicle PurchaseImportance of Vehicle Attributes for Purchasing a New Vehicle Impact of Safety Features on Next Vehicle Purchase Impact of Safety Features on Next Vehicle Purchase (continued)Purchase Likelihood of Integrated Safety SystemsLikelihood of Purchasing Safety Systems by Vehicle SegmentLikelihood of Purchasing Safety Systems by Vehicle Segment (continued)Likelihood of Purchasing Safety Systems by Vehicle Segment (continued)Likelihood of Purchasing Safety Systems by Region and AgeLikelihood of Purchasing Safety Systems by Region and Age (continued)Likelihood of Purchasing Safety Systems by Region and Age (continued)Concept Product Preference Estimation—MaxDiff AnalysisConcept Product Preference EstimationConcept Product Preference Estimation—Overall Importance of Safety FeaturesConcept Product Preference Estimation—Overall Importance of Safety Features (continued)Concept Product Preference Estimation—Driver Warning and Information SystemsConcept Product Preference Estimation—Driver Assistance and Collision AvoidanceConcept Product Preference Estimation—Predictive and Map-based Information AssistanceConcept Product Preference Estimation—Advanced Supplemental Restraint SystemsTop 10 Importance Ranking of Safety Features by Vehicle SegmentTop 10 Importance Ranking of Safety Features by Vehicle Segment (continued)Top 10 Importance Ranking of Safety Features by Vehicle Segment (continued)Top 10 Importance Ranking of Safety Features by Vehicle Segment (continued)Legal DisclaimerAppendicesImpact of Safety Systems on Vehicle PurchaseImportance of Vehicle Attributes for Purchasing a New Vehicle—Males vs. Females Importance of Vehicle Attributes for Purchasing a New Vehicle—Age RangeImportance of Vehicle Attributes for Purchasing a New Vehicle—Families with and without ChildrenPurchase Likelihood of Safety Technologies that Warn/Inform Drivers of Potential RisksPurchase Likelihood of Forward Collision Warning SystemsPurchase Likelihood of Blind Spot DetectionPurchase Likelihood of Lane Departure Warning SystemsPurchase Likelihood of Driver’s Drowsiness Monitoring SystemsPurchase Likelihood of Rear-view Camera SystemsPurchase Likelihood of Night Vision SystemsPurchase Likelihood of Alcohol Interlock SystemsPurchase Likelihood of Distance AlertPurchase Likelihood of Cross-traffic AlertPurchase Likelihood of Safety Technologies that Provide Drivers with Assistance and Collision AvoidancePurchase Likelihood of Traffic Sign Recognition SystemsPurchase Likelihood of Autonomous or Adaptive Cruise Control for Low SpeedsPurchase Likelihood of Autonomous or Adaptive Cruise Control for Full Speed RangePurchase Likelihood of Lane-keeping AssistancePurchase Likelihood of Traffic Jam AssistPurchase Likelihood of Post-crash BrakingPurchase Likelihood of Automatic Emergency BrakingPurchase Likelihood of Adaptive or Intelligent Front LightsPurchase Likelihood of Safety Technologies that Offer Predictive and Map-based Information AssistancePurchase Likelihood of Driver Information and WarningPurchase Likelihood of Map-enhanced Adaptive Cruise Control SystemPurchase Likelihood of Map-based Lane GuidancePurchase Likelihood of Safety Technologies that Offer Advanced Supplemental Restraint SystemsPurchase Likelihood of Side-impact AirbagsPurchase Likelihood of Curtain AirbagsPurchase Likelihood of Active SeatbeltsPurchase Likelihood of Inflatable SeatbeltsPurchase Likelihood of Active Head RestraintPrice Sensitivity AnalysisPricing Sensitivity Meter Analysis—Top 4 Safety FeaturesPricing Sensitivity Meter Analysis—Blind Spot DetectionPricing Sensitivity Meter Analysis—Rear-view CameraPricing Sensitivity Meter Analysis—Active SeatbeltPricing Sensitivity Meter Analysis—Active Head RestraintPricing Sensitivity Meter Analysis—Autonomous or Adaptive Cruise Control for Low SpeedPricing Sensitivity Meter Analysis—Autonomous or Adaptive Cruise Control for Full Speed RangePricing Sensitivity Meter Analysis—Side-impact AirbagsPricing Sensitivity Meter Analysis—Curtain AirbagsPricing Sensitivity Meter Analysis—Driver Information and WarningPricing Sensitivity Meter Analysis—Night VisionPricing Sensitivity Meter Analysis—Automatic Emergency BrakingDemographicsAverage Time Spent Driving on Various Types of Roads Respondent DemographicsRespondent Demographics (continued)Respondent Demographics (continued)The Frost & Sullivan StoryThe Frost & Sullivan StoryWhat Makes Us UniqueTEAM MethodologyOur Global Footprint 40+ Offices




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Release Date : 13-Nov-17

Region : North America

Release Date : 09-Nov-17

Region : North America

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