Description
Overall, awareness of green homes is relatively high – with nearly half of all survey respondents knowing what a “green home” (as defined by Frost & Sullivan) is when unaided. Specifically, awareness is highest among current home owners. Overall, future home owners have higher familiarity and future plans to install all of the various green home products/services surveyed compared to current home owners. Future home owners cite stronger future intentions to install all of the various green home systems/green products surveyed if a state/federal government or utility company grant/rebate is available compared to their current home owner counterparts.
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