2010 US Home Owners' Perception of Green and Innovative Materials in Buildings

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Overall, awareness of green homes is relatively high – with nearly half of all survey respondents knowing what a “green home” (as defined by Frost & Sullivan) is when unaided. Specifically, awareness is highest among current home owners. Overall, future home owners have higher familiarity and future plans to install all of the various green home products/services surveyed compared to current home owners. Future home owners cite stronger future intentions to install all of the various green home systems/green products surveyed if a state/federal government or utility company grant/rebate is available compared to their current home owner counterparts.

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2010 US Home Owners' Perception of Green and Innovative Materials in Buildings, 2010 US Home Owners' Perception of Green and Innovative Materials in Buildings2010 US Home Owners' Perception of Green and Innovative Materials in Buildings2010 US Home Owners' Perception of Green and Innovative Materials in Buildings




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