2011 Australian Mobile Communications Market Outlook

2011 Australian Mobile Communications Market Outlook

Market Sees a Further Shift from Voice to Data

RELEASE DATE
01-Feb-2013
REGION
Asia Pacific
Research Code: P614-01-00-00-00
SKU: TE00436-AP-MR_02094

$4,950.00

Special Price $3,712.50 save 25 %

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TE00436-AP-MR_02094

$4,950.00

$3,712.50 save 25 %

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Description

The Australian telecommunications market is a typically mature market in a developed country. The mobile communications market in Australia, following other developed economies, is continuing to see a further shift in focus from voice to more data-orientated services, and this is driven by increasing smartphone adoption and faster networks. Meanwhile, competition among mobile operators is set to further intensify, resulting in lower mobile call charges for customers. This research service outlook provides a market overview; analyzes the market’s external challenges, drivers and restraints of the market; and offers the market forecast and trends.

Table of Contents

Executive Summary

Executive Summary—Market Engineering Measurements

Executive Summary—Market Engineering Measurements

Executive Summary—CEO’s Perspective

Market Overview—Definitions

Market Overview—Key Questions This Study Will Answer

Drivers and Restraints

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Australia Country Overview

Industry Changes in 2010

Market Engineering Measurements

Australian Mobile Communications and Broadband Penetration Rates in the APAC Context

Australian Mobile Communications and Broadband Penetration Rates in the APAC Context—Discussion

Australian Mobile Revenue CAGR and Mobile Penetration Rate in the APAC Context

Australian Mobile Revenue CAGR and Mobile Penetration Rate in the APAC Context—Discussion

Australian Mobile Subscribers and Mobile Subscription Penetration Rate

Australian Mobile Subscribers and Mobile Subscription Penetration Rate—Discussion

Australian Mobile and Prepaid as a Percent of Total Subscriptions

Australian Mobile and Prepaid as a Percent of Total Subscriptions—Discussion

Australian Mobile Revenue Forecast

Australian Mobile Revenue Forecast—Discussion

Australian Mobile Services ARPU Trends

Australian Mobile Services ARPU Trends—Discussion

Australian Average Revenue per User by Voice and Data as a Percent of ARPU

Australian Average Revenue per User by Voice and Data as a Percent of ARPU—Discussion

Comparison of Data as a Percent of ARPU

Australian Mobile MOU Evolution

Australian Mobile MOU Evolution—Discussion

Australian Mobile Subscribers by Technology

Australian Mobile Subscribers by Technology—Discussion

Australian Mobile Communications Market—Market Share Analysis

Australian Mobile Communications Market—Market Share Evolution

Australian Mobile Communications Market—Competitive Growth Analysis

Australian Mobile Communications Market—Competitive Growth Analysis

Australian Prepaid and Postpaid Market Share by Subscribers

Australian Mobile Market—Competitive Environment

Top Competitors

Competitive Factors and Assessment

The Last Word—Three Big Predictions

Legal Disclaimer

Market Engineering Methodology

Related Research
The Australian telecommunications market is a typically mature market in a developed country. The mobile communications market in Australia, following other developed economies, is continuing to see a further shift in focus from voice to more data-orientated services, and this is driven by increasing smartphone adoption and faster networks. Meanwhile, competition among mobile operators is set to further intensify, resulting in lower mobile call charges for customers. This research service outlook provides a market overview; analyzes the markets external challenges, drivers and restraints of the market; and offers the market forecast and trends.
More Information
No Index Yes
Podcast No
Author Serene Chan
Industries Telecom
WIP Number P614-01-00-00-00
Is Prebook No