2011 Australian Mobile Communications Market Outlook

Market Sees a Further Shift from Voice to Data

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The Australian telecommunications market is a typically mature market in a developed country. The mobile communications market in Australia, following other developed economies, is continuing to see a further shift in focus from voice to more data-orientated services, and this is driven by increasing smartphone adoption and faster networks. Meanwhile, competition among mobile operators is set to further intensify, resulting in lower mobile call charges for customers. This research service outlook provides a market overview; analyzes the market’s external challenges, drivers and restraints of the market; and offers the market forecast and trends.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering MeasurementsExecutive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—DefinitionsMarket Overview—Key Questions This Study Will AnswerExternal Challenges: Drivers and Restraints—Total Mobile Communications MarketDrivers and RestraintsDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Restraints ExplainedRestraints Explained (continued) Restraints Explained (continued)Forecast and Trends—Total Mobile Communications Market Australia Country OverviewIndustry Changes in 2010Market Engineering MeasurementsAustralian Mobile Communications and Broadband Penetration Rates in the APAC ContextAustralian Mobile Communications and Broadband Penetration Rates in the APAC Context—DiscussionAustralian Mobile Revenue CAGR and Mobile Penetration Rate in the APAC Context Australian Mobile Revenue CAGR and Mobile Penetration Rate in the APAC Context—DiscussionAustralian Mobile Subscribers and Mobile Subscription Penetration RateAustralian Mobile Subscribers and Mobile Subscription Penetration Rate—DiscussionAustralian Mobile and Prepaid as a Percent of Total SubscriptionsAustralian Mobile and Prepaid as a Percent of Total Subscriptions—DiscussionAustralian Mobile Revenue ForecastAustralian Mobile Revenue Forecast—DiscussionAustralian Mobile Services ARPU TrendsAustralian Mobile Services ARPU Trends—DiscussionAustralian Average Revenue per User by Voice and Data as a Percent of ARPUAustralian Average Revenue per User by Voice and Data as a Percent of ARPU—DiscussionComparison of Data as a Percent of ARPUAustralian Mobile MOU EvolutionAustralian Mobile MOU Evolution—DiscussionAustralian Mobile Subscribers by Technology Australian Mobile Subscribers by Technology—Discussion Market Share and Competitive Analysis—Total Mobile Communications MarketAustralian Mobile Communications Market—Market Share AnalysisAustralian Mobile Communications Market—Market Share EvolutionAustralian Mobile Communications Market—Competitive Growth AnalysisAustralian Mobile Communications Market—Competitive Growth AnalysisAustralian Prepaid and Postpaid Market Share by SubscribersAustralian Mobile Market—Competitive EnvironmentTop CompetitorsCompetitive Factors and AssessmentThe Last Word—Three Big PredictionsThe Last Word—Three Big PredictionsLegal DisclaimerAppendixMarket Engineering Methodology




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