2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies

Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems

Regular Price: USD 10,000

Special Price USD 9,000

10% OFF

* Required Fields

Regular Price: USD 10,000

Special Price USD 9,000

PAY BY INVOICE

Be the first to review this product

The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehicle owners are interested in safety features that automatically act in emergency situation. Although only 2 out of 10 drivers have experienced an accident in the last 3 years, the type of accident experienced has a significant effect on the types of safety systems desired in their cars.

Table of Contents

Research Objectives, Methodology, and BackgroundStudy ObjectivesFeature CoverageResearch MethodologySample Size and Respondent QualificationMaxDiff Trade-Off AnalysisExecutive SummaryExecutive SummaryExecutive Summary (continued)Accident Prevention Most Desired Safety TechnologiesADAS Feature Opportunities for OEMs in A&B Segment VehiclesADAS Feature Opportunities for OEMs in C Segment VehiclesADAS Feature Opportunities for OEMs in D&E Segment VehiclesADAS Feature Opportunities for OEMs in MPV Segment VehiclesADAS Feature Opportunities for OEMs in SUV Segment VehiclesDriver Warning and Collision Avoidance Systems—Automatic Emergency Braking System is the Preferred SystemParking Assistance—Parking Assistance with Audio and with Rear View Camera were the Most Important SystemsGeneral AttitudesReliability and Safety Continue to Lead Purchase ImportanceLevel of Importance When Making a Decision to Purchase a New VehicleLevel of Importance When Making a Decision to Purchase a New Vehicle (continued)Generally, EU Vehicle Owners are Most Interested in Safety Systems that Automatically Act in an EmergencyAgreement with Various General Statements Agreement with Various General Statements Regarding Safety, by SegmentAgreement with Various General Statements Regarding Safety, by Segment (continued)EU Vehicle Owners Feel the Most Stress When There is a Major Malfunction in the VehicleStress Levels in Various Driving SituationsStress Levels in Various Driving Situations, by SegmentStress Levels in Various Driving Situations, by Segment (continued)Stress Levels in Various Driving Situations, by CountryStress Levels in Various Driving Situations, by Country (continued)Stress Levels in Various Driving Situations, by Gender and Age: Mean Scores Previous Accidents Play an Important Role in Preferences for Safety SystemsAccident Experience and Influence on Preference for Safety Features, by SegmentItaly and Spain have had the Most Accidents, but Italy Places the Most Influence on Accident ExperienceAccident Experience, by CountryType of Accident Experienced, by SegmentRoad Grip and Road-holding Ability is the Most Important Factor in the Driving ExperienceImportance of Various Factors in the Driving Experience, by SegmentImportance of Various Factors in the Driving Experience, by Segment (continued)EU Vehicle Owners are Most Willing to Yield Control Automatically, but Only if They can Override itWhen Potential Risks Arise, Most Prefer Audio and Visual WarningsAmong the Most Desired Safety Features, Those That Protect Occupants in a Collision are at the TopMost-Desired Types of Safety Features, by SegmentSUV Owners Plan to Spend Significantly MoreGerman Vehicle Owners Have Spent and Will Continue to Spend the Most on Optional Accessories or FeaturesSteering SystemsUsing Steering Systems to Improve Safety is PopularVehicle Owners’ Preferences for Steering Wheel Features has IncreasedVehicle Owners’ Attitudes Towards Steering are Increasing (continued)Vehicle Owners’ Attitudes Towards Steering: A and BVehicle Owners’ Attitudes Towards Steering: CVehicle Owners’ Attitudes Towards Steering: D and EVehicle Owners’ Attitudes Towards Steering: SUVVehicle Owners’ Attitudes Towards Steering: MPVValue of Steering System Features, by CountrySteering System PreferencesSuspension SystemsFamiliarity with Suspension System Technologies is Mixed and can Vary Significantly by CountryFamiliarity with Suspension System Technologies is Mixed and can Vary Significantly by SegmentFamiliarity with Suspension System Technologies by Segment: A&B and CFamiliarity with Suspension System Technologies by Segment: D&E and MPVFamiliarity with Suspension System Technologies by Segment: SUVAnti-roll Technology is Desired, Despite Additional CostAgreement with General Suspension StatementsEU Consumers Place the Most Value on Suspension System Features That are Linked to Braking and SteeringValue of Suspension System FeaturesAwareness of Advanced Driver Assistance SystemsGeneral Awareness of Safety Systems is LowAwareness of Many Safety Systems is Quite LowGeneral Awareness of Safety Systems, by SegmentEU Vehicle Owners are Significantly More Aware of Parking-Assist Systems with Audio WarningsAwareness of Safety Systems, by CountryAwareness of Safety Systems, by Country (continued)Awareness of Safety Systems, by Country (continued)MaxDiff Scaling—Trade-off Analysis,Total Sample and Country AnalysisMaxDiff Analysis: Total SampleMaxDiff Analysis by Country: FranceMaxDiff Analysis by Country: GermanyMaxDiff Analysis by Country: ItalyMaxDiff Analysis by Country: SpainMaxDiff Analysis by Country: United KingdomMaxDiff Scaling: Trade-off Analysis,Vehicle Segment AnalysisMaxDiff Analysis by Vehicle Segment: A & BMaxDiff Analysis by Vehicle Segment: CMaxDiff Analysis by Vehicle Segment: D & EMaxDiff Analysis by Vehicle Segment: MPVMaxDiff Analysis by Vehicle Segment: SUVMaxDiff Scaling—Trade-off AnalysisCluster AnalysisCluster Analysis Revealed 4 Key Customer Groups Based on Feature Scores From Trade-off (Maximum Difference)Cluster Groups Clearly Show Greater Interest in Select FeaturesOverall Differences Slight, But Smaller Car Segments Clearly More Concerned About ParkingYounger Vehicle Owners are More Likely to Drive at Night and Own GadgetsThe Avoidance Segment Feels Particularly Strongly Towards Reliability and SafetyDriver Warning and Information SystemsAn Automatic Emergency Braking System is the Most Important Driver Warning and Information SystemAutonomous Parking and Night Vision are the Most Expensive Driver Warning and Information SystemsDriver Warning and Information Systems, by CountryDriver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by Country (continued)Driver Warning and Information Systems, by SegmentDriver Warning and Information Systems, by Segment (continued)Driver Warning and Information Systems, by Segment (continued)Driver Warning and Information Systems, by Segment (continued)Driver Warning and Information Systems, by Segment (continued)Driver Warning and Information Systems, by Segment (continued)Driver Warning and Information Systems, by Segment (continued)Driver Warning and Information Systems, by Segment (continued)Driver Warning and Information Systems, by Gender Driver Warning and Information Systems, by Age Driver Assistance and Collision-avoidance SystemsDriver Assistance and Collision-avoidance SystemsESC and Emergency-braking Assistance are the Most Important DACA SystemsESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)ESC and Emergency-braking Assistance are the Most Important DACA Systems (continued)Driver Assistance and Collision-avoidance Systems, by SegmentDriver Assistance and Collision-avoidance Systems, by Segment (continued)Driver Assistance and Collision-avoidance Systems, by Segment (continued)Driver Assistance and Collision-avoidance Systems, by Segment (continued)Driver Assistance and Collision-avoidance Systems, by Segment (continued)Driver Assistance and Collision-avoidance Systems, by Segment (continued)Driver Assistance and Collision-avoidance Systems, by Gender Driver Assistance and Collision-avoidance Systems, by AgePredictive and Map-based Information Assistance SystemsPredictive and Map-based Information AssistancePredictive and Map-based Information Assistance,by CountryPredictive and Map-based Information Assistance,by Country (continued)Predictive and Map-based Information Assistance,by Country (continued)Predictive and Map-based Information Assistance,by Country (continued)Predictive and Map-based Information Assistance, by SegmentPredictive and Map-based Information Assistance, by Segment (continued)Predictive and Map-based Information Assistance, by GenderPredictive and Map-based Information Assistance, by AgeEuropean Vehicle Owners Perceive Their Own Vehicles to be Very SafeBrand PerceptionsVW Products Are Ranked the Highest for Safest CarsMichelin is Ranked Highest for Most Energy Saving or Best Low-rolling Resistance Tires and for Safest TiresDemographicsDemographics: Top 10 Vehicle Brands Owned, by CountryDemographics: Model Year of Main Car, by CountryHatchbacks are Most Popular Among Vehicle TypesDemographics: Age, Gender, andTimeframe for Purchase of Next New Vehicle Demographics: People per Household and Gross Household IncomeDemographics: Marital Status, Home Ownership, and Children in HouseholdDriving Behavior and Vehicle UseDriving Behaviors, by CountryDriving Behaviors, by Country (continued)EU Vehicle Owners Most Often Use a Cell Phone Through a Bluetooth Hands-free System while DrivingVehicles are Most Often Used for Driving in Town/City or Commuting to and from WorkLegal DisclaimerAppendicesAs Would be Expected, Reliability and Safety are the Most Important Vehicle-purchasing FactorsImportance Ratings, Top 10 by SegmentStress Levels, by CountryStress Levels, by Country (continued)Importance Ratings, by CountryPreferred Method of Warning: France Preferred Method of Warning: GermanyPreferred Method of Warning: United KingdomPreferred Method of Warning: ItalyPreferred Method of Warning: SpainMost Desired Safety Features: France Most Desired Safety Features: GermanyMost Desired Safety Features: United KingdomMost Desired Safety Features: ItalyMost Desired Safety Features: SpainSteering System Preferences: France Steering System Preferences: GermanySteering System Preferences: United KingdomSteering System Preferences: ItalySteering System Preferences: SpainAdvanced Steering System FunctionalitiesAdvanced Steering System Functionalities (continued)Suspension SystemsSuspension System FeaturesSuspension System Features (continued)MaxDiff MethodologyMaxDiff Methodology (continued)The Frost & Sullivan StoryThe Frost & Sullivan StoryWhat Makes Us UniqueTEAM MethodologyOur Global Footprint 40+ Offices




Keyword1

Keyword2

Keyword3

Related Research

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.