Description

This study’s research objective is to gauge social media usage within the medical devices industry. The data was collected in October 2011, using web-based surveys. The sample consisted of 170 medical devices professionals from the United States and Europe. Personal use of social media for professional purposes is quite high among employees of the medical devices industry; this study assesses the main usage reasons cited by users of social media as well as the main benefits that are afforded by this technology. It also covers the number-one ranked risk of social media and how this might impact usage.