2011 Mobile Communications Market Outlook in Vietnam

2011 Mobile Communications Market Outlook in Vietnam

Strong Market Dominance of State-owned Telecommunications Operators a Challenge for New Entrants

RELEASE DATE
01-Feb-2013
REGION
Asia Pacific
Research Code: P60D-01-00-00-00
SKU: TE00435-AP-MR_02093

$4,950.00

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SKU
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$4,950.00

$3,712.50 save 25 %

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Description

The Vietnam telecom industry slowed down significantly in 2010, as the mobile communications market had begun to saturate. Mobile penetration rate stood at 128.0 percent in 2010. With few subscribers to sustain growth, direct price competition has been the main strategy of mobile operators. The slowdown in mobile subscriber growth also resulted in a lower year on year growth rate of mobile revenue. Moreover, the operators' dependency on prepaid voice and messaging services coupled with challenges in driving mobile data usage have failed to increase the average revenue per user. Although all licensed mobile operators have started to offer 3G services, take-up of the technology in 2010 remained low due to high cost and lack of content.

Table of Contents

Executive Summary

Executive Summary—Market Engineering Measurements

Executive Summary—Market Engineering Measurements

Executive Summary—CEO’s Perspective

Market Overview—Definitions

Market Overview—Key Questions This Study Will Answer

Drivers and Restraints

Drivers Explained

Drivers Explained (continued)

Restraints Explained

Restraints Explained (continued)

Mobile Communications Market Engineering Measurements

Vietnam Overview

Industry Changes in 2010

Vietnam Mobile Communications Market Maturity in the Regional Context

Vietnam Mobile Communications Market Maturity in the Regional Context—Discussion

Vietnam Mobile Communications Market Revenue in the Regional Context

Vietnam Mobile Communications Market Revenue in the Regional Context—Discussion

Vietnam Mobile Subscriber Growth Forecast

Vietnam Mobile Subscriber Growth Discussion

Vietnam Mobile Subscriber Composition

Vietnam Mobile Subscriber Composition—Discussion

Vietnam Mobile Services Revenue Forecast

Vietnam Mobile Services Revenue Forecast—Discussion

Vietnam Mobile ARPU Trends

Vietnam Mobile ARPU Trends Discussion

Vietnam Mobile Data Uptake

Vietnam Mobile Data Uptake Discussion

Vietnam Mobile Data in the Regional Context

Vietnam Mobile MOU Evolution

Vietnam Mobile MOU Evolution Discussion

Vietnam Mobile Technology Mix

Vietnam Mobile Technology Mix Discussion

Vietnam Mobile Communications Market Share

Vietnam Mobile Communications Market Share Evolution

Vietnam Mobile Communications Market Share Analysis of Key Participants

Vietnam Mobile Communications Market Share Analysis of Key Participants

Vietnam Mobile Communications Market Competitive Environment

Top Competitors

Vietnam Mobile Communications Market Competitive Factors and Assessment

The Last Word—Three Big Predictions

Legal Disclaimer

Market Engineering Methodology

Related Research
The Vietnam telecom industry slowed down significantly in 2010, as the mobile communications market had begun to saturate. Mobile penetration rate stood at 128.0 percent in 2010. With few subscribers to sustain growth, direct price competition has been the main strategy of mobile operators. The slowdown in mobile subscriber growth also resulted in a lower year on year growth rate of mobile revenue. Moreover, the operators' dependency on prepaid voice and messaging services coupled with challenges in driving mobile data usage have failed to increase the average revenue per user. Although all licensed mobile operators have started to offer 3G services, take-up of the technology in 2010 remained low due to high cost and lack of content.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number P60D-01-00-00-00
Is Prebook No