2011 Mobile Communications Market Outlook in Vietnam

Strong Market Dominance of State-owned Telecommunications Operators a Challenge for New Entrants

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The Vietnam telecom industry slowed down significantly in 2010, as the mobile communications market had begun to saturate. Mobile penetration rate stood at 128.0 percent in 2010. With few subscribers to sustain growth, direct price competition has been the main strategy of mobile operators. The slowdown in mobile subscriber growth also resulted in a lower year on year growth rate of mobile revenue. Moreover, the operators' dependency on prepaid voice and messaging services coupled with challenges in driving mobile data usage have failed to increase the average revenue per user. Although all licensed mobile operators have started to offer 3G services, take-up of the technology in 2010 remained low due to high cost and lack of content.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering MeasurementsExecutive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—DefinitionsMarket Overview—Key Questions This Study Will AnswerExternal Challenges: Drivers and Restraints— Mobile Communications MarketDrivers and RestraintsDrivers ExplainedDrivers Explained (continued)Restraints ExplainedRestraints Explained (continued)Forecast and Trends—Mobile Communications Market Mobile Communications Market Engineering MeasurementsVietnam OverviewIndustry Changes in 2010Vietnam Mobile Communications Market Maturity in the Regional ContextVietnam Mobile Communications Market Maturity in the Regional Context—DiscussionVietnam Mobile Communications Market Revenue in the Regional Context Vietnam Mobile Communications Market Revenue in the Regional Context—DiscussionVietnam Mobile Subscriber Growth ForecastVietnam Mobile Subscriber Growth DiscussionVietnam Mobile Subscriber CompositionVietnam Mobile Subscriber Composition—DiscussionVietnam Mobile Services Revenue ForecastVietnam Mobile Services Revenue Forecast—DiscussionVietnam Mobile ARPU TrendsVietnam Mobile ARPU Trends DiscussionVietnam Mobile Data UptakeVietnam Mobile Data Uptake DiscussionVietnam Mobile Data in the Regional ContextVietnam Mobile MOU EvolutionVietnam Mobile MOU Evolution DiscussionVietnam Mobile Technology MixVietnam Mobile Technology Mix DiscussionMarket Share and Competitive Analysis—Mobile Communications MarketVietnam Mobile Communications Market ShareVietnam Mobile Communications Market Share EvolutionVietnam Mobile Communications Market Share Analysis of Key ParticipantsVietnam Mobile Communications Market Share Analysis of Key ParticipantsVietnam Mobile Communications Market Competitive EnvironmentTop CompetitorsVietnam Mobile Communications Market Competitive Factors and AssessmentThe Last WordThe Last Word—Three Big PredictionsLegal DisclaimerAppendixMarket Engineering Methodology




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