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Consumers' Willingness to Pay for Next-Generation Infotainment, App Concepts, and HMI Solutions
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This customer research deliverable measures customer attitudes and perceptions regarding new generation infotainment, app concepts and HMI solutions. The demographic is comprised of European vehicle owners who intend to purchase a new vehicle within the next two years. Only qualified respondents, who met requirements set by a screening process prior to full survey participation, were surveyed. In total, 1,592 European vehicle owners were surveyed. The demographic details of the sample are included. This research covers respondents’ current knowledge as well as their prospective usage and purchase patterns. A Web-based survey methodology was utilized.
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