2012 European Customer Desirability and Willingness to Pay for Infotainment, HMI and Telematics Features and Services

2012 European Customer Desirability and Willingness to Pay for Infotainment, HMI and Telematics Features and Services

Consumers' Willingness to Pay for Next-Generation Infotainment, App Concepts, and HMI Solutions

RELEASE DATE
01-Apr-2013
REGION
Europe
Research Code: M912-01-00-00-00
SKU: AU00052-EU-CR_08606

$10,000.00

Special Price $7,500.00 save 25 %

In stock
SKU
AU00052-EU-CR_08606

$10,000.00

$7,500.00 save 25 %

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Description

This customer research deliverable measures customer attitudes and perceptions regarding new generation infotainment, app concepts and HMI solutions. The demographic is comprised of European vehicle owners who intend to purchase a new vehicle within the next two years. Only qualified respondents, who met requirements set by a screening process prior to full survey participation, were surveyed. In total, 1,592 European vehicle owners were surveyed. The demographic details of the sample are included. This research covers respondents’ current knowledge as well as their prospective usage and purchase patterns. A Web-based survey methodology was utilized.

Related Research
This customer research deliverable measures customer attitudes and perceptions regarding new generation infotainment, app concepts and HMI solutions. The demographic is comprised of European vehicle owners who intend to purchase a new vehicle within the next two years. Only qualified respondents, who met requirements set by a screening process prior to full survey participation, were surveyed. In total, 1,592 European vehicle owners were surveyed. The demographic details of the sample are included. This research covers respondents current knowledge as well as their prospective usage and purchase patterns. A Web-based survey methodology was utilized.
More Information
No Index Yes
Podcast No
Author Rolando Barrera
Industries Automotive
WIP Number M912-01-00-00-00
Is Prebook No