2012 United States Radiology Directors’ Choice: Medical Imaging Equipment

Determining Brand Perceptions and Preferences

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The primary objective of this research is to assess the behavior of North American radiology directors as well as their preferences regarding radiology departments’ use of medical imaging equipment and services. Supporting the primary objective, this research will also: determine titles of medical equipment purchasers (executives, directors, and managers) with the highest levels of purchasing influence within radiology departments, identify primary brands of medical imaging equipment and services, identify secondary brands of medical imaging equipment and services, determine preferences for medical imaging equipment and services, and determine perceptions of medical imaging equipment and services based upon relevant attributes.

Table of Contents

2012 United States Radiology Directors’ Choice, 2012 US Radiology Directors' ChoiceIntroductionResearch Title, Research Team, and ContentsResearch Objectives and MethodsResearch Objectives and MethodsExecutive Summary and ImplicationsExecutive SummaryRespondent Demographics and FirmographicsRespondent Demographics and FirmographicsGeneral Radiography Imaging Equipment RadiographyUltrasound Imaging EquipmentUltrasoundCapital Imaging Equipment Capital Imaging EquipmentPicture Archiving and Communication Systems PACSImaging ITImaging IT Hardware and IT MiddlewareThe Frost & Sullivan StoryFrost & Sulivan Story




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