2013 United States Consumers’ Attitudes and Perceptions toward Infotainment and Telematics

2013 United States Consumers’ Attitudes and Perceptions toward Infotainment and Telematics

Desirability and Willingness to Pay for Infotainment and Telematics Features

RELEASE DATE
16-May-2014
REGION
North America
Research Code: ND1B-01-00-00-00
SKU: AU00063-NA-CR_08617

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$7,500.00 save 25 %

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Description

The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently have a safety and security service package installed in their current vehicles than a built-in navigation or infotainment system. Overall, the future of telematics and infotainment appears bright–incorporating safety-related options in non-safety packages and maintaining a theme or undertone of safety in messaging will likely have a strong appeal to drivers.

Table of Contents

Objectives

Methodology

Vehicle Segment

Packages Assessed Using Menu-based Conjoint:Safety and Security Packages

Packages Assessed Using Menu-based Conjoint:Navigation Packages

Packages Assessed Using Menu-based Conjoint:Audio and Infotainment Packages

From the Present to the Future

Rates of Systems

Importance Rating of Vehicle Features

From the Present to the Future

Potential Uptake of Automotive Packages

Current and Future Market Penetration

From the Present to the Future

From the Present to the Future—A Tactical Approach

Three Driver Segments—Technology Adoption Patterns

Vehicle Segments by Driver

Driver Segments Breakdown by Vehicle Segment

Vehicle Packages by Driver Segment

Current and Future Market Penetration of Packages

Targeting Full-feature Oriented Drivers

Targeting Full-feature Oriented Drivers (continued)

Targeting the Practical Comfort Seeker Drivers

Targeting the Practical Comfort Seeker Drivers (continued)

Targeting the Driving Efficiency Focused Drivers

Targeting the Driving Efficiency Focused Drivers (continued)

Prevalence of Vehicle Segment Switching—Likely Next Vehicle Segment

The Expected Vehicle Segment Shift

Relative Importance of Vehicle Features

Constant Sum Allocation—General Vehicle Features

Constant Sum Allocation—Infotainment and Telematic Features

Menu-based Conjoint—Safety and Security Packages by Vehicle Segment

Menu-based Conjoint—Navigation Packages by Vehicle Segment

Menu-based Conjoint—Audio and Infotainment Packages by Vehicle Segment

Menu-based Conjoint—Safety and Security Options by Vehicle Segment

Menu-based Conjoint—Safety and Security Options by Vehicle Segment (continued)

Menu-based Conjoint—Navigation Options by Vehicle Segment

Menu-based Conjoint—Navigation Options by Vehicle Segment (continued)

Menu-based Conjoint—Navigation Options by Vehicle Segment (continued)

Menu-based Conjoint—Navigation Options by Vehicle Segment (continued)

Menu-based Conjoint—Navigation Options by Vehicle Segment (continued)

Menu-based Conjoint—Personal Device Integration Options by Vehicle Segment

Menu-based Conjoint—Wireless Options by Vehicle Segment

Menu-based Conjoint—Apps Options by Vehicle Segment

Menu-based Conjoint—Apps Options by Vehicle Segment (continued)

Menu-based Conjoint—Audio System Options by Vehicle Segment

Menu-based Conjoint—Support Options by Vehicle Segment

Menu-based Conjoint—Support Options by Vehicle Segment (continued)

Menu-based Conjoint—User Interface Options by Vehicle Segment

Menu-based Conjoint—User Interface Options by Vehicle Segment (continued)

Menu-based Conjoint—Packages by Driver Segment

Menu-based Conjoint—Safety and Security Options by Driver Segment

Menu-based Conjoint—Navigation Options by Driver Segment

Menu-based Conjoint—Navigation Options by Driver Segment (continued)

Menu-based Conjoint—Personal Device Integration and Wireless Options by Driver Segment

Menu-based Conjoint—Apps Options by Driver Segment

Menu-based Conjoint—Audio System and Support Options by Driver Segment

Menu-based Conjoint—User Interface Options by Driver Segment

Current Infotainment and Telematics Systems in Vehicles—Summary

Current Rates of Built-in Navigation Systems

Overall Prevalence of Registered Safety and Security Systems

Reasons for NOT Registering Safety and Security Systems

Frequency of Infotainment System Use

Reasons for NOT Using Infotainment Systems

Current Prevalence of Mobile Devices Used in Vehicles Summary

Frequency of Mobile Devices Use in Vehicles

How Mobile Devices are Used in Vehicle

When Mobile Devices are Used in Vehicle

Model Year of Current, Primary Vehicle

Typical Passengers While Driving

US Regions

Location of Residence

Age

Gender

Mean Annual Mileage

Mean Minutes Spent in Vehicle During Weekdays

Mean Minutes Spent in Vehicle During Weekends

Mean Minutes Spent in Vehicle During Weekends

2012 Mean Household Gross Income

Hispanic or Latino Ethnicity

Race

Legal Disclaimer

Segmentation Analysis Process

A New Approach to Measuring Choice in a World of Increasing Mass Customization: Menu-based Conjoint

Menu-based Conjoint Modeling Delivers in an Era of Mass Customization

MBC Choice Tasks—Modeled to Reflect Real-world Scenarios

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently have a safety and security service package installed in their current vehicles than a built-in navigation or infotainment system. Overall, the future of telematics and infotainment appears bright–incorporating safety-related options in non-safety packages and maintaining a theme or undertone of safety in messaging will likely have a strong appeal to drivers.
More Information
No Index Yes
Podcast No
Author Karolina Olszewska
Industries Automotive
WIP Number ND1B-01-00-00-00
Is Prebook No