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Industry Convergence and Growth in the US Automotive Aftermarket
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While the United States shows signs of recovery from having undergone economic uncertainty, it is critical that manufacturers and suppliers strengthen strategies with insights gathered from the competitive market of automotive replacement parts. This study highlights the strengths of prominent brands, the shifting trends in customer and technician demand and loyalty, and the focus on automotive technicians’ preferences for batteries, tires, motor oils, and brake pads. These markets are significant for any supplier, and this research is a continued effort that gathers information to pinpoint why end users choose top replacement parts and suppliers.
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