2013 US Automotive Technicians’ Choice: Replacements Parts

Industry Convergence and Growth in the US Automotive Aftermarket

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While the United States shows signs of recovery from having undergone economic uncertainty, it is critical that manufacturers and suppliers strengthen strategies with insights gathered from the competitive market of automotive replacement parts. This study highlights the strengths of prominent brands, the shifting trends in customer and technician demand and loyalty, and the focus on automotive technicians’ preferences for batteries, tires, motor oils, and brake pads. These markets are significant for any supplier, and this research is a continued effort that gathers information to pinpoint why end users choose top replacement parts and suppliers.

Table of Contents

Research Objectives and MethodologyResearch ObjectivesMethodologyMethodology (continued)Automotive Technician Profile: Shop Type and RegionAutomotive Technician Profile: Replacement/Service Performed Over TimeExecutive SummaryKey Conclusions and Future OutlookExecutive SummaryExecutive Summary (continued)Executive Summary (continued)Executive Summary—Brand Dominance and FragmentationExecutive Summary—Overview of Top Battery BrandsExecutive Summary—Overview of Top Tire BrandsExecutive Summary—Overview of Top Motor Oil BrandsExecutive Summary—Overview of Top Brake Pad BrandsExecutive Summary—Top Distribution Channels Across Replacement Parts ProductsBatteriesMost Prevalent Battery Brands Installed Across All Brands Available: Shop TypeMost Prevalent Battery Brands Installed Across All Brands Available: RegionOpportunities for Growth: Current and Future Install Rates of Top Installed Battery BrandsWhy Technicians Expect to Increase Install Rates of Interstate BatteriesTechnical Note: A Matrix to Guide the Strategic Prioritization of Needs to Optimize PreferenceStrategic Prioritization of Needs: Discovering What Drives Selection of Interstate BatteriesStrategic Prioritization of Needs: Discovering What Drives Selection of Interstate Batteries (continued)Technical Note: Understanding Perceptual MapsBrand Map: Top Installed Battery Brands and Influential AttributesBrand Map: Top Installed Battery Brands and Influential Attributes (continued)Brand Reputation Gap of BatteriesDistribution Channels for BatteriesOpportunities for Growth in Batteries Purchase Channels: Current and Future Purchase RatesTiresMost Prevalent Tire Brands Installed Across All Brands Available: Shop TypeMost Prevalent Tire Brands Installed Across All Brands Available: RegionOpportunities for Growth: Current and Future Install Rates of Top Installed Tire BrandsWhy Technicians Expect to Increase Install Rates of Cooper TiresStrategic Prioritization of Needs: Discovering What Drives Selection of Goodyear TiresStrategic Prioritization of Needs: Discovering What Drives Selection of Goodyear Tires (continued)Strategic Prioritization of Needs: Discovering What Drives Selection of Michelin TiresStrategic Prioritization of Needs: Discovering What Drives Selection of Michelin Tires (continued)Brand Map: Top Installed Tire Brands and Influential AttributesBrand Map: Top Installed Tire Brands and Influential Attributes (continued)Brand Reputation Gap: TiresDistribution Channels: TiresOpportunities for Growth in Tire Purchase Channels:Current and Future Purchase RatesMotor OilsMost Prevalent Motor Oils Installed Across All Brands Available: Shop TypeMost Prevalent Motor Oils Installed Across All Brands Available: RegionOpportunities for Growth:Current and Future Install Rates of Top Installed Motor Oil BrandsStrategic Prioritization of Needs: Discovering What Drives Selection of Mobil Motor OilStrategic Prioritization of Needs: Discovering What Drives Selection of Mobil Motor Oil (continued)Strategic Prioritization of Needs: Discovering What Drives Selection of Valvoline Motor OilStrategic Prioritization of Needs: Discovering What Drives Selection of Valvoline Motor Oil (continued)Brand Map: Top Installed Motor Oil Brands and Influential AttributesBrand Map: Top Installed Motor Oil Brands and Influential Attributes (continued)Brand Reputation Gap: Motor OilsDistribution Channels: Motor OilsOpportunities for Growth in Motor Oil Purchase Channels:Current and Future Purchase RatesBrake PadsMost Prevalent Brake Pads Installed Across All Brands Available: Shop TypeMost Prevalent Brake Pads Installed Across All Brands Available: RegionOpportunities for Growth: Current and Future Install Rates of Top Installed Brake Pad BrandsStrategic Prioritization of Needs: Discovering What Drives Selection of Wagner Brake PadsStrategic Prioritization of Needs: Discovering What Drives Selection of Wagner Brake Pads (continued)Brand Map: Top Installed Brake Pad Brands and Influential AttributesBrand Map: Top Installed Brake Pad Brands and Influential Attributes (continued)Brand Reputation Gap: Brake PadsDistribution Channels: Brake PadsOpportunities for Growth in Brake Pad Purchase Channels: Current and Future Purchase RatesWhy Technicians Expect to Increase Brake Pad Purchases via Auto Parts Retail Chain ChannelsProfileShop and Technician ProfileSize of Shop, in Terms of Bays and EmployeesTechnician DemographicsTypes of Vehicles ServicedLegal DisclaimerAppendixIndicesThe Frost & Sullivan StoryThe Frost & Sullivan StoryWhat Makes Us UniqueTEAM MethodologyOur Global Footprint 40+ Offices




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