2013 US CXOs Mobile Devices Report

Evolving Device Trends in the Mobile and Wireless Industry

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The primary aim of this research is to measure preferences regarding mobile communications and computing devices among CXOs across various industry verticals throughout the United States. It also measures the influence that features have in the selection process of mobile devices, satisfaction, and future intentions toward owned brands and channels used to purchase mobile devices. This research shows that laptop computer use among CXOs peaked in 2011. There has been a steady decline since then, which can be attributed to a shift toward tablet adoption. The most significant growth rate in device use was from tablets, which was up 118% between 2011 and 2013. The majority of CXOs own more than 1 smartphone, regardless of brand.

Table of Contents

Research Background, Objectives, and MethodologyResearch ObjectivesResearch MethodologyMobile Devices Routinely UsedRegionRespondent Title/Role in OrganizationCompany's Number of EmployeesExecutive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary (continued)Laptop ComputersOverview of Laptop Brand OwnershipMultiple Laptop OwnershipOpportunities in the Laptop MarketCross Brand Laptop OwnershipMatrix to Guide the Strategic Prioritization of Needs when Selecting ProductsStrategic Prioritization of Needs: Discovering what Drives the Selection of Dell LaptopsStrategic Prioritization of Needs: Discovering what Drives the Selection of Dell Laptops (continued)Technical Note: Understanding Brand MapsBrand Map: Laptop Brands and Influential AttributesBrand Map: Laptop Brands and their Association to Each OtherBrand Map: Laptop Brands and Influential AttributesImpact of Ownership Prevalence on Satisfaction: Laptop BrandsSecurity Systems Used in a Dell LaptopSecurity Systems Used in an Apple LaptopSecurity Systems Used in a HP LaptopSecurity Systems Used in a Lenovo LaptopPurchase Channels: LaptopsTablet Computers Versus LaptopsSmartphonesOverview of Smartphone Brand OwnershipOpportunities in the Smartphone MarketCross-brand Smartphone OwnershipStrategic Prioritization of Needs: Discovering what Drives the Selection of Apple SmartphonesStrategic Prioritization of Needs: Discovering what Drives the Selection of Apple Smartphones (continued)Brand Map: Smartphone Brands and Influential AttributesBrand Map: Smartphone Brands and their Association to One AnotherBrand Map: Smartphone Brands and Influential AttributesImpact of Ownership Prevalence on Satisfaction: Smartphone BrandsMobile Operating System PreferredReasons to Prefer Mobile Operating SystemsSecurity Systems on SmartphonesMobile Handset Protection Insurance by Top BrandsPurchase Channels: SmartphonesTablet ComputersOverview of Tablet Brand OwnershipMultiple Tablet OwnershipOpportunities in the Tablet MarketCross-brand Tablet OwnershipStrategic Prioritization of Needs: Discovering what Drives the Selection of Apple TabletsStrategic Prioritization of Needs: Discovering what Drives the Selection of Apple Tablets (continued)Brand Map: Tablet Brands and Influential AttributesBrand Map: Tablet Brands and their Associations to One AnotherBrand Map: Tablet Brands and Influential AttributesImpact of Ownership Prevalence on Satisfaction: Tablet BrandsMobile Operating System Preferred in TabletsMore than half of CXOs prefer a mobile operating system because it is easy to use and has interoperability with other devices.Reasons to Prefer Mobile Operating SystemsSecurity Systems on TabletsPurchase Channels: TabletsProfileCompany's Industry SectorsAnnexesMobile Devices Routinely Used by Company RoleMobile Devices Routinely Used by CompanyTop Laptop Brands Owned Company RoleTop Laptop Brands Owned by Company Number of EmployeesLikelihood to Buy a Tablet Instead of a Laptop by Company RoleLikelihood to Buy a Tablet a Laptop by Company Number of EmployeesSmartphone Brands Owned Company RoleSmartphone Brands Owned by Company Number of EmployeesPrimarily Use of a Smartphone by Company RolePrimarily Use of a Smartphone by Company Number of EmployeesTop Tablets Brands Owned by Company RoleTop Tablet Brands Owned by Company Number of EmployeesLegal DisclaimerAppendixDetails of the Opportunities in the Laptop MarketSatisfaction Level by Laptop BrandDetails of the Opportunities in the Smartphone MarketSatisfaction Level by Smartphone BrandDetails of the Opportunities in the Tablet MarketSatisfaction Level by Tablet BrandThe Frost & Sullivan StoryThe Frost & Sullivan StoryWhat Makes Us UniqueTEAM MethodologyOur Global Footprint 40+ Offices




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