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2013 US CXOs Mobile Devices Report
2013 US CXOs Mobile Devices Report
Evolving Device Trends in the Mobile and Wireless Industry
RELEASE DATE
27-Mar-2014
27-Mar-2014
REGION
North America
North America
Research Code: NCED-01-00-00-00
SKU: TE00377-NA-CR_01934
$10,000.00
Special Price $7,500.00 save 25 %
In stock
SKU
TE00377-NA-CR_01934
Description
The primary aim of this research is to measure preferences regarding mobile communications and computing devices among CXOs across various industry verticals throughout the United States. It also measures the influence that features have in the selection process of mobile devices, satisfaction, and future intentions toward owned brands and channels used to purchase mobile devices. This research shows that laptop computer use among CXOs peaked in 2011. There has been a steady decline since then, which can be attributed to a shift toward tablet adoption. The most significant growth rate in device use was from tablets, which was up 118% between 2011 and 2013. The majority of CXOs own more than 1 smartphone, regardless of brand.
Table of Contents
Research Objectives
Research Methodology
Mobile Devices Routinely Used
Region
Respondent Title/Role in Organization
Company's Number of Employees
Executive Summary
Executive Summary (continued)
Executive Summary (continued)
Overview of Laptop Brand Ownership
Multiple Laptop Ownership
Opportunities in the Laptop Market
Cross Brand Laptop Ownership
Matrix to Guide the Strategic Prioritization of Needs when Selecting Products
Strategic Prioritization of Needs: Discovering what Drives the Selection of Dell Laptops
Strategic Prioritization of Needs: Discovering what Drives the Selection of Dell Laptops (continued)
Technical Note: Understanding Brand Maps
Brand Map: Laptop Brands and Influential Attributes
Brand Map: Laptop Brands and their Association to Each Other
Brand Map: Laptop Brands and Influential Attributes
Impact of Ownership Prevalence on Satisfaction: Laptop Brands
Security Systems Used in a Dell Laptop
Security Systems Used in an Apple Laptop
Security Systems Used in a HP Laptop
Security Systems Used in a Lenovo Laptop
Purchase Channels: Laptops
Tablet Computers Versus Laptops
Overview of Smartphone Brand Ownership
Opportunities in the Smartphone Market
Cross-brand Smartphone Ownership
Strategic Prioritization of Needs: Discovering what Drives the Selection of Apple Smartphones
Strategic Prioritization of Needs: Discovering what Drives the Selection of Apple Smartphones (continued)
Brand Map: Smartphone Brands and Influential Attributes
Brand Map: Smartphone Brands and their Association to One Another
Brand Map: Smartphone Brands and Influential Attributes
Impact of Ownership Prevalence on Satisfaction: Smartphone Brands
Mobile Operating System Preferred
Reasons to Prefer Mobile Operating Systems
Security Systems on Smartphones
Mobile Handset Protection Insurance by Top Brands
Purchase Channels: Smartphones
Overview of Tablet Brand Ownership
Multiple Tablet Ownership
Opportunities in the Tablet Market
Cross-brand Tablet Ownership
Strategic Prioritization of Needs: Discovering what Drives the Selection of Apple Tablets
Strategic Prioritization of Needs: Discovering what Drives the Selection of Apple Tablets (continued)
Brand Map: Tablet Brands and Influential Attributes
Brand Map: Tablet Brands and their Associations to One Another
Brand Map: Tablet Brands and Influential Attributes
Impact of Ownership Prevalence on Satisfaction: Tablet Brands
Mobile Operating System Preferred in Tablets
More than half of CXOs prefer a mobile operating system because it is easy to use and has interoperability with other devices.
Reasons to Prefer Mobile Operating Systems
Security Systems on Tablets
Purchase Channels: Tablets
Company's Industry Sectors
Mobile Devices Routinely Used by Company Role
Mobile Devices Routinely Used by Company
Top Laptop Brands Owned Company Role
Top Laptop Brands Owned by Company Number of Employees
Likelihood to Buy a Tablet Instead of a Laptop by Company Role
Likelihood to Buy a Tablet a Laptop by Company Number of Employees
Smartphone Brands Owned Company Role
Smartphone Brands Owned by Company Number of Employees
Primarily Use of a Smartphone by Company Role
Primarily Use of a Smartphone by Company Number of Employees
Top Tablets Brands Owned by Company Role
Top Tablet Brands Owned by Company Number of Employees
Legal Disclaimer
Details of the Opportunities in the Laptop Market
Satisfaction Level by Laptop Brand
Details of the Opportunities in the Smartphone Market
Satisfaction Level by Smartphone Brand
Details of the Opportunities in the Tablet Market
Satisfaction Level by Tablet Brand
The Frost & Sullivan Story
What Makes Us Unique
TEAM Methodology
Our Global Footprint 40+ Offices
The primary aim of this research is to measure preferences regarding mobile communications and computing devices among CXOs across various industry verticals throughout the United States. It also measures the influence that features have in the selection process of mobile devices, satisfaction, and future intentions toward owned brands and channels used to purchase mobile devices. This research shows that laptop computer use among CXOs peaked in 2011. There has been a steady decline since then, which can be attributed to a shift toward tablet adoption. The most significant growth rate in device use was from tablets, which was up 118% between 2011 and 2013. The majority of CXOs own more than 1 smartphone, regardless of brand.
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Diana Herrera |
| Industries | Telecom |
| WIP Number | NCED-01-00-00-00 |
| Is Prebook | No |