2014 European Consumer Perceptions toward Infotainment and Telematics

2014 European Consumer Perceptions toward Infotainment and Telematics

Willingness to Pay for Infotainment and Telematics

RELEASE DATE
12-Sep-2014
REGION
Europe
Research Code: MA2D-01-00-00-00
SKU: AU00054-EU-CR_08608

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Description

The overall objective of this research service was to understand European customer’s desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, across vehicle segments such as multi-purpose vehicle (MPV), between ages 35 to 54, and with female customers. Select smartphone apps and other features such as a wireless charging pad have medium interest across vehicle segments in Europe. Telematics features that are oriented toward vehicle diagnostics and maintenance have a higher interest across segments, compared to traditional telematics services.

Table of Contents

Research Objectives

Methodology

Sample Structure

Menu-based Conjoint Methodology Applied

Packages Assessed Using MBC: Safety and Security Packages

Packages Assessed Using MBC: Navigation Packages

Packages Assessed Using MBC: Audio and Infotainment Packages

Key Conclusions from the Research

Feature Level Conclusions from the Research

Overall Feature Interest

Feature Interest by Vehicle Segment

Feature Interest by Consumer Segments

Overall Trends—Smartphone in the Vehicle

Smartphone Use Trends

Types of Mobile Devices Used While Driving

Activities Done Using Smartphone in the Vehicle

Smartphone Data Plan Spend

Type of Data Plan for Smartphone by Country

App Downloads

Telematics Services Related Trends

Telematics Services Interest

Package Interest by Premium versus Volume Car Owners

Interest in Safety and Security Packages

Interest in Navigation Packages

Audio and Infotainment Packages

Package Interest by Country

HMI—Key Conclusions

HMI Mix

HMI Mix—Comparison between 2012 and 2014

How Customers Evaluate Multimedia Systems

Key Activities Performed While Driving

Strategic Recommendations

Customer Segments Definition

Vehicle Ownership of Customer Segments

Enthusiast Customer Segment Introduction

Enthusiasts Segment Technology Use

Mass Adopters Customer Segment Introduction

Mass Adopters Customer Segment Technology Use

Comfort Seeker Customer Segment Introduction

Comfort Seekers Customer Segment Technology Use

Uptake Rate of Packages

Growth Rates of Different Packages by Customer Segment

Current Infotainment and Telematics Systems in Vehicles Summary

Penetration Rates

Infotainment Systems—Group 1 Brands

Infotainment Systems—Group 2 Brands

Infotainment Systems—Group 2 Brands (continued)

Current Telematics Services—Summary

Reasons for Lower Use of Infotainment Systems

Reasons for or against Purchasing an Infotainment System as an Option

Current Mobile Devices Used in Vehicles—Summary

Mobile Devices Used in Vehicles by Vehicle Segment

In-vehicle Mobile Phone Use

In-vehicle Mobile Phone Use by Consumer Segments

In-vehicle Mobile Phone Use by Premium and Volume Car Owners

Reasons for Not Connecting the Smartphone through Bluetooth

Number of Paid Apps Purchased

Interest in Business Model—Accessing Online Content in the Car by Vehicle Segment and Country

Interest in Business Model—Accessing Online Content in the Car by Vehicle Owner Type and Consumer Segment

Key Next Vehicle Purchase Attributes

Key Next Vehicle Purchase Attributes (continued)

Key Next Vehicle Purchase Attributes (continued)

Safety Seekers from Driving Dynamics Study

Customer Spending on Telematics/Infotainment Features

Customer Spending on Infotainment and Telematics Features by Vehicle Segment

Customer Spending on Infotainment and Telematics Features by Country

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

North America and Europe Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, across vehicle segments such as multi-purpose vehicle (MPV), between ages 35 to 54, and with female customers. Select smartphone apps and other features such as a wireless charging pad have medium interest across vehicle segments in Europe. Telematics features that are oriented toward vehicle diagnostics and maintenance have a higher interest across segments, compared to traditional telematics services.
More Information
No Index No
Podcast No
Author Diana Herrera
Industries Automotive
WIP Number MA2D-01-00-00-00
Is Prebook No