2014 North American Mobile Enterprise Applications

Opportunities within Enterprises

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The research objective is to measure the current use and future decision-making behavior toward mobile enterprise applications, including mobile asset tracking, sales force automation, workforce management, and wireless email solutions. Interest in mobile software applications for employees remains strong. Most businesses have implemented between 1 to 10 apps. Top adoption drivers focus on anticipated improvements in employee productivity and business process efficiencies. Data security continues to be the strongest barrier to adoption, indicating a need for vendors and channels to address with sales prospects. About 9 out of 10 users are very or somewhat satisfied with the 4 mobile enterprise applications highlighted in this study.

Table of Contents

Research Objectives and MethodologyResearch Objectives and MethodologyMethodologyExecutive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary (continued)Executive Summary (continued)Executive Summary (continued)Market Overview and DefinitionsMarket OverviewMarket DefinitionsToday’s Mobile Worker Applications—An OverviewCurrent and Planned Deployment of Mobile Software Applications for EmployeesUsers of Mobile Worker Apps by TitlePros and Cons for Providing Mobile Apps to EmployeesPercent of Employees Using Company-approved Mobile Apps Presence of a Private App Store or CatalogEmployee Use of Unauthorized Mobile AppsMobile Devices—Bring Your Own Device Compared to Company OwnedTypes of Company-owned Mobile Devices IssuedTypes of OS Supported in Company-owned Mobile DevicesCompany’s Approach to Bring Your Own DeviceUse of Enterprise Mobility Management PlatformCurrent and Planned Use of Enterprise Mobility Management PlatformReasons for Not Implementing EMMInsights for Mobility PartnersKey Parties in the Mobile App Decision ProcessPreferred Strategic Partners for Selecting, Purchasing, and Implementing AppsTop Criteria Used to Select a Mobile Business Applications PartnerPreferred Type of Mobile Business AppTop Criteria Used to Select a Specific Prepackaged Mobile Business ApplicationMobile Enterprise Applications Use DetailsDeployment Plans for Specific Mobile Application CategoriesDeployment Plans for Specific Mobile Application Categories (continued)Deployment Plans for Specific Mobile Application Categories (continued)Deployment Plans for Specific Mobile Application Categories (continued)Satisfaction with Selected Mobile Apps Business Impacts of Selected Mobile Apps Mobile Solution Implementation—How it OccurredWhere Mobile Solution Implementation is OccurringBarriers to Cloud-based Mobile AppsUse of Mobile Handheld DevicesImportance of Mobile Applications Exploiting Devices’ Native CapabilitiesValue of Tracking and Monitoring More than 1 Type of Resource Barriers to Future Adoption among Current Non UsersTop Barriers to Mobile Solution Adoption in the Disinterested Segment Top Barriers to Mobile Solution Adoption in the Planners SegmentLegal DisclaimerDemographicsRole/Responsibility in the OrganizationRole Currently Have in the Organization’s Decision to Provide Mobile Apps to EmployeesTop IndustriesThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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