2015 Malaysia Automotive Market Outlook

New and Face Lifted Model Launches at Lower Price Points to Drive Market Growth

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The study provides an overview of the Malaysian automotive market for 2014 and an outlook for 2015. It covers the major developments in 2014 and discusses the progress in the key initiatives of the National Automotive Policy (NAP) and the disruptive trends that are likely to shape the market in 2015. It further provides the conservative, optimistic, and Frost & Sullivan scenarios for 2015 and the factors likely to affect market growth.

Table of Contents

2015 Malaysia Automotive Market OutlookExecutive SummaryKey Findings2014 Automotive Market OutlookTotal Industry Volume (TIV) Monthly Vehicle Sales TrendsMonthly Passenger Vehicle Sales TrendsPassenger Vehicle Market Share Analysis Honda Malaysia’s Key StrategiesCommercial Vehicle Market Share by SegmentCommercial Vehicle Market Share AnalysisCommercial Vehicle Market TrendsProgress on Key Initiatives in NAPKey Stakeholders of National Automotive Policy (NAP)NAP Strategy to Strengthen National Automakers Strategies Adopted by Foreign AutomakersNAP Strategy to Develop Local Auto Parts Vendors NAP Strategy to Benefit Consumers Key Objectives of Goods and Services Tax (GST) Policy Details of Goods and Services Tax (GST)2015 Automotive Market OutlookKey Factors Impacting Malaysian Automotive MarketThe Market Canvas 2015The Market SpecificsImpact of New Model LaunchesImpact Implementation of Plans/Programs Under NAPImpact of Subsidy RationalizationImpact of Tightening Credit and Increasing Interest RatePost GST Implementation ImpactImpact of Changes in Global Economy2015 Market Specifics: Impact and ProbabilityScenario Analysis 2015—Conservative ViewScenario Analysis 2015—Conservative View (continued)Scenario Analysis 2015—Conservative View (continued)Scenario Analysis—Optimistic ViewScenario Analysis—Optimistic View (continued)Scenario Analysis—Optimistic View (continued)Scenario Analysis—Frost & Sullivan’s ViewScenario Analysis—Frost & Sullivan’s View (continued)Malaysia 2015—Frost & Sullivan’s ViewTop 3 Disruptive Trends Shaping 2015Disruptive Trends in 2015Factor 1: Advent of Public TransportationFactor 2: Increasing Focus on EVs and Battery EcosystemFactor 3: New Mobility SolutionsKey Conclusions and Future OutlookKey Conclusions and Future OutlookLegal DisclaimerAppendixAbbreviations and Acronyms UsedThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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