2015 North American Category Management ReportWiper Blades

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This category management report examines the North American wiper blades aftermarket for passenger cars and light trucks. It delves into aftermarket demand for conventional blades, premium beam and hybrid products, and winter and specialty blades in the United States and Canada as current vehicles in operation are replaced and standard equipment on new vehicles changes. It analyzes unit shipments and revenue forecasts, pricing trends, distribution channels, and market shares for the total aftermarket and by product segment. It concludes with predictions for the aftermarket landscape. The study period is from 2011 to 2021. The base year is 2014, and the forecast period is 2015 to 2021.

Table of Contents

1. Key Findings
2. Executive Summary
Market Engineering Measurements
Total Unit and Market Revenue Shipment Snapshot
Research Scope
3. Definition and Segmentation
Product Segmentation
Product Definitions
Market Definitions
Vehicle Segmentation
4. Forecast and Trends – Total Wiper Blades Aftermarket
Unit Shipment and Revenue Forecast
Percent of Revenue by Product Type Forecast
Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis – Market Share
5. Conventional Wiper Blades Aftermarket
Conventional Blades—Unit Shipment and Revenue Forecast
Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis – Market Share
Beam Blades—Unit Shipment and Revenue Forecast
Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis – Market Share - Beam Wiper Blades Aftermarket
6. Hybrid Wiper Blades Aftermarket
Hybrid Blades—Unit Shipment and Revenue Forecast
Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis – Market Share – Hybrid Wiper Blades Aftermarket
7. Winter Wiper Blades Aftermarket
Winter Blades—Unit Shipment and Revenue Forecast
Pricing Analysis
Competitive Analysis – Market Share
8. Specialty Wiper Blades Aftermarket
Specialty Blades—Unit Shipment and Revenue Forecast
Pricing Analysis
Competitive Analysis
Market Share
9. The Last Word
3 Big Predictions
The Last Word Discussion
Legal Disclaimer
10. The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360 Degree Research Perspective
Implementation Excellence
Our Blue Ocean Strategy


List of Figures & Charts

1. Wiper Blades Aftermarket: Market Engineering Measurements, North America, 2014
2. Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011–2021
3. Total Wiper Blades Aftermarket: Product Segmentation, North America, 2014
4. Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011–2021
5. Total Wiper Blades Aftermarket: Percent of Revenue by Product Type, North America, 2011–2021
6. Total Wiper Blades Aftermarket: Pricing Analysis, North America, 2011–2021
7. Total Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2014
8. Total Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2014
9. Conventional Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011–2021
10. Conventional Wiper Blades Aftermarket: Pricing Analysis, North America, 2011–2021
11. Conventional Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2014
12. Conventional Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2014
13. Beam Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011–2021
14. Beam Wiper Blades Aftermarket: Pricing Analysis, North America, 2011–2021
15. Beam Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2014
16. Beam Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2014
17. Hybrid Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011–2021
18. Hybrid Wiper Blades Aftermarket: Pricing Analysis, North America, 2011–2021
19. Hybrid Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2014
20. Hybrid Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2014
21. Winter Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011–2021
22. Winter Wiper Blades Aftermarket: Pricing Analysis, North America, 2011–2021
23. Winter Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2014
24. Specialty Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011–2021
25. Specialty Wiper Blades Aftermarket: Pricing Analysis, North America, 2011–2021
26. Specialty Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2014



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