2015 US Auto Technicians' ChoiceReplacement Parts

2015 US Auto Technicians' ChoiceReplacement Parts

Industry Convergence and Growth in the US Automotive Aftermarket

RELEASE DATE
18-Dec-2015
REGION
North America
Research Code: NFE6-01-00-00-00
SKU: AU00997-NA-CR_15498

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Description

The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three brands; some have clear leaders whereas others do not have a strongly differentiated brand as yet. Automotive technicians prefer product-related attributes, while customer preference and past experience rate second followed by service attributes. In all markets, program distributors have risen in favor among installers with local distributors dropping to second or third.

Table of Contents

Research Objectives

Methodology

Automotive Technician Profile

  • Shop Type and Region
  • Replacement/Service Performed Over Time

Summary of Key Findings

Brand Dominance and Fragmentation

Overview of Top

  • Concentrated markets, but not differentiated
  • Product-related attributes most important
  • Program distributors rise to the top
  • Brand selection process
  • Conventional oil usage
  • Brake hardware replacement
  • Price matters for tires, motor oil, and brake pads

Most Prevalent Battery Brands Installed Across All Brands Available

Most Prevalent Battery Brands Installed—Wave Over Wave

Technical Note—A Matrix to Guide the Strategic Prioritization of Needs to Optimize Preference

Strategic Prioritization of Needs—Discovering What Drives the Selection of Batteries

Technical Note—Understanding Brand Maps

  • Shop Type
  • Region

Brand Map—Top Installed Battery Brands and Influential Attributes

Installed Batteries Procedure

Brand Reputation Gap of Batteries

  • Basic Drivers
  • Non-drivers
  • Secret Drivers

Distribution Channels for Batteries

Most Prevalent Tire Brands Installed Across All Brands Available

Most Prevalent Tire Brands Installed—Wave Over Wave

Strategic Prioritization of Needs—Discovering What Drives the Selection of Tires

Brand Map—Top Tire Brands and Influential Attributes

Installed Tires Procedure

Brand Reputation Gap—Tires

Distribution Channels for Tires

Most Prevalent Motor Oils Installed

Most Prevalent Motor Oils Brands Installed—Wave Over Wave

Strategic Prioritization of Needs—Discovering What Drives the Selection of Motor Oils

Brand Map—Top Motor Oils Brands and Influential Attributes

Installed Tires Procedure

Brand Reputation Gap— Motor Oils

Distribution Channels for Motor Oils

Type of Oil Currently Used

Most Important Factors When Selecting Oil Filters

Most Prevalent Brake Pads Installed

Most Prevalent Brake Pads Brands Installed—Wave Over Wave

Strategic Prioritization of Needs—Discovering What Drives the Selection of Brake Pads

Brand Map—Top Brake Pads Brands and Influential Attributes

Installed Brake Pads Procedure

Brand Reputation Gap— Brake Pads

Distribution Channels for Brake Pads

Frequency of Replacing Brake Hardware

Main Reason for Replacing Brake Hardware

Shop and Technician Profile

Size of Shop, in Terms of Bays and Employees

Technician Demographics

Types of Vehicles Serviced

Legal Disclaimer

Indices

List of Figures
  • 1. Sample Sizes of Pasta/ and Current Research, US, 2008–2015
  • 2. Replacement/Service Parts Provided, US, 2008–2015 (excluding 2012)
  • 3. Most Influential Factors in the Selection of Replacement Parts Products, US, 2015
List of Charts
  • 1. Automotive Technician Profile: Shop Type, US, 2015
  • 2. Automotive Technician Profile: Region, US, 2015
  • 3. Replacement/Service Parts Provided, US, 2008–2015 (excluding 2012)
  • 4. Most Influential Factors in the Selection of Replacement Parts Products, US, 2015
  • 5. Gap Analysis Between the 2 Most Prevalent Brands Owned, US, 2015
  • 6. Comparison of Overall Measures Across Battery Brands, US, 2015
  • 7. Comparison of Overall Measures Across Tire Brands, US, 2015
  • 8. Comparison of Overall Measures Across Motor Oil Brands, US, 2015
  • 9. Comparison of Overall Measures Across Brake Pad Brands, US, 2015
  • 10. Top Distribution Channels Across Replacement Parts Products, US, 2015
  • 11. Percentage of Brands Installed by Shop Type, US, 2015
  • 12. Percentage of Brands Installed by Region, US, 2015
  • 13. Percentage of Battery Brands Installed, US, 2013–2015
  • 14. Strategic Prioritization of Needs—Batteries, US, 2015
  • 15. Perception Map of Battery Brands—Total Sample, US, 2015
  • 16. Installing Batteries Procedure by Shop Type, US, 2015
  • 17. Installing Batteries Procedure by Region, US, 2015
  • 18. Number-one Automotive Batteries Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)
  • 19. Responsible-for or Influence-on Purchase of Batteries, US, 2015
  • 20. Distribution Channels for Batteries, US, 2015
  • 21. Distribution Channels for Batteries, US, 2013–2015
  • 22. Percentage of Brands Installed by Shop Type, US, 2015
  • 23. Percentage of Brands Installed by Region, US, 2015
  • 24. Percentage of Tire Brands Installed, US, 2013–2015
  • 25. Strategic Prioritization of Needs—Tires, US, 2015
  • 26. Perception Map of Tire Brands—Total Sample, US, 2015
  • 27. Installing Tires Procedure by Shop Type, US, 2015
  • 28. Installing Tires Procedure by Region, US, 2015
  • 29. Number-one Automotive Tires Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)
  • 30. Responsible-for or Influence-on Purchase of Tires, US, 2015
  • 31. Distribution Channels for Tires, US, 2015
  • 32. Percentage of Brands Installed by Shop Type, US, 2015
  • 33. Percentage of Brands Installed by Region, US, 2015
  • 34. Percentage of Motor Oil Brands Installed, US, 2013 – 2015
  • 35. Strategic Prioritization of Needs—Motor Oils, US, 2015
  • 36. Installing Motor Oils Procedure by Shop Type, US, 2015
  • 37. Installing Motor Oils Procedure by Region, US, 2015
  • 38. Number-one Automotive Motor Oils Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)
  • 39. Responsible-for or Influence-on Purchase of Motor Oils, US, 2015
  • 40. Distribution Channels for Motor Oils, US, 2015
  • 41. Distribution Channels, US, 2013–2015
  • 42. Type of Oil Currently Used, by Shop Type, US, 2015
  • 43. Type of Oil Currently Used by Region, US, 2015
  • 44. Most Important Factors When Selecting Oil Filters (Very Important/Important), US, 2015
  • 45. Percentage of Brands Owned by Shop Type, US, 2015
  • 46. Percentage of Brands Owned by Region, US, 2015
  • 47. Percentage of Brake Pad Brands Installed, US, 2013 – 2015
  • 48. Strategic Prioritization of Needs—Brake Pads, US, 2015
  • 49. Perception Map of Brake Pad Brands—Total Sample, US, 2015
  • 50. Installing Brake Pads Procedure by Shop Type, US, 2015
  • 51. Installing Brake Pads Procedure by Region, US, 2015
  • 52. Number-one Automotive Brake Pads Brand Rankings of Top-owned Brands, US, 2010 to 2015 (excluding 2012)
  • 53. Responsible-for or Influence-on Purchase Brake Pads, US, 2015
  • 54. Distribution Channels for Brake Pads, US, 2015
  • 55. Distribution Channels for Brake Pads, US, 2013 – 2015
  • 56. Frequency of Replacing Brake Hardware by Shop Type, US, 2015
  • 57. Frequency of Replacing Brake Hardware by Region Type, US, 2015
  • 58. Main Reason for Replacing Brake Hardware by Shop Type, US, 2015
  • 59. Main Reason for Replacing Brake Hardware by Region, US, 2015
  • 60. Main Reasons for Not Replacing Brake Hardware by Shop Type, US, 2015
  • 61. Main Reason for Not Replacing Brake Hardware by Region, US, 2015
  • 62. Number of Bays, US, 2015
  • 63. Number of Employees, US, 2015
  • 64. Technician’s Years of Experience, US, 2015
  • 65. Geographic Origin of Vehicle Makes Serviced, US, 2015
  • 66. Age of Vehicles Serviced, US, 2015
Related Research
The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three brands; some have clear leaders whereas others do not have a strongly differentiated brand as yet. Automotive technicians prefer product-related attributes, while customer preference and past experience rate second followed by service attributes. In all markets, program distributors have risen in favor among installers with local distributors dropping to second or third.
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Table of Contents | Research Objectives and Methodology~ || Research Objectives~ || Methodology~ || Automotive Technician Profile~ ||| Shop Type and Region~ ||| Replacement/Service Performed Over Time~ | Executive Summary~ || Summary of Key Findings~ ||| Concentrated markets, but not differentiated~ ||| Product-related attributes most important~ ||| Program distributors rise to the top~ ||| Brand selection process~ ||| Conventional oil usage~ ||| Brake hardware replacement~ ||| Price matters for tires, motor oil, and brake pads~ || Brand Dominance and Fragmentation~ || Overview of Top ~ ||| Battery Brands~ ||| Tire Brands~ ||| Motor Oil Brands~ ||| Brake Pad Brands~ ||| Distribution Channels Across Replacement Parts Products~ | Batteries~ || Most Prevalent Battery Brands Installed Across All Brands Available~ ||| Shop Type~ ||| Region~ || Most Prevalent Battery Brands Installed—Wave Over Wave~ || Technical Note—A Matrix to Guide the Strategic Prioritization of Needs to Optimize Preference~ || Strategic Prioritization of Needs—Discovering What Drives the Selection of Batteries~ ||| Basic Drivers~ ||| Non-drivers~ ||| Secret Drivers~ || Technical Note—Understanding Brand Maps~ || Brand Map—Top Installed Battery Brands and Influential Attributes~ || Installed Batteries Procedure~ ||| Shop Type~ ||| Region~ || Brand Reputation Gap of Batteries~ || Distribution Channels for Batteries~ ||| Wave Over Wave~ | Tires~ || Most Prevalent Tire Brands Installed Across All Brands Available~ ||| Shop Type~ ||| Region~ || Most Prevalent Tire Brands Installed—Wave Over Wave~ || Strategic Prioritization of Needs—Discovering What Drives the Selection of Tires~ || Brand Map—Top Tire Brands and Influential Attributes~ || Installed Tires Procedure~ || Brand Reputation Gap—Tires~ || Distribution Channels for Tires~ | Motor Oils~ || Most Prevalent Motor Oils Installed~ ||| Shop Type~ ||| Region~ || Most Prevalent Motor Oils Brands Installed—Wave Over Wave~ || Strategic Prioritization of Needs—Discovering What Drives the Selection of Motor Oils~ || Brand Map—Top Motor Oils Brands and Influential Attributes~ || Installed Tires Procedure~ || Brand Reputation Gap— Motor Oils ~ || Distribution Channels for Motor Oils~ || Type of Oil Currently Used~ || Most Important Factors When Selecting Oil Filters~ ||| Quality~ ||| Availability~ ||| Price~ ||| Brand Reputation~ ||| Type of Lubricant used~ ||| Customer Preference~ | Brake Pads~ || Most Prevalent Brake Pads Installed~ ||| Shop Type~ ||| Region~ || Most Prevalent Brake Pads Brands Installed—Wave Over Wave~ || Strategic Prioritization of Needs—Discovering What Drives the Selection of Brake Pads~ || Brand Map—Top Brake Pads Brands and Influential Attributes~ || Installed Brake Pads Procedure~ || Brand Reputation Gap— Brake Pads ~ || Distribution Channels for Brake Pads~ || Frequency of Replacing Brake Hardware~ || Main Reason for Replacing Brake Hardware~ | Profiles~ || Shop and Technician Profile~ || Size of Shop, in Terms of Bays and Employees~ || Technician Demographics~ || Types of Vehicles Serviced~ || Legal Disclaimer~ | Appendix~ || Indices~ | The Frost & Sullivan Story~
List of Charts and Figures 1. Sample Sizes of Pasta/ and Current Research, US, 2008–2015 ~ 2. Replacement/Service Parts Provided, US, 2008–2015 (excluding 2012)~ 3. Most Influential Factors in the Selection of Replacement Parts Products, US, 2015~| 1. Automotive Technician Profile: Shop Type, US, 2015~ 2. Automotive Technician Profile: Region, US, 2015~ 3. Replacement/Service Parts Provided, US, 2008–2015 (excluding 2012)~ 4. Most Influential Factors in the Selection of Replacement Parts Products, US, 2015~ 5. Gap Analysis Between the 2 Most Prevalent Brands Owned, US, 2015~ 6. Comparison of Overall Measures Across Battery Brands, US, 2015~ 7. Comparison of Overall Measures Across Tire Brands, US, 2015~ 8. Comparison of Overall Measures Across Motor Oil Brands, US, 2015~ 9. Comparison of Overall Measures Across Brake Pad Brands, US, 2015~ 10. Top Distribution Channels Across Replacement Parts Products, US, 2015~ 11. Percentage of Brands Installed by Shop Type, US, 2015~ 12. Percentage of Brands Installed by Region, US, 2015~ 13. Percentage of Battery Brands Installed, US, 2013–2015~ 14. Strategic Prioritization of Needs—Batteries, US, 2015~ 15. Perception Map of Battery Brands—Total Sample, US, 2015~ 16. Installing Batteries Procedure by Shop Type, US, 2015~ 17. Installing Batteries Procedure by Region, US, 2015~ 18. Number-one Automotive Batteries Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)~ 19. Responsible-for or Influence-on Purchase of Batteries, US, 2015~ 20. Distribution Channels for Batteries, US, 2015~ 21. Distribution Channels for Batteries, US, 2013–2015~ 22. Percentage of Brands Installed by Shop Type, US, 2015~ 23. Percentage of Brands Installed by Region, US, 2015~ 24. Percentage of Tire Brands Installed, US, 2013–2015~ 25. Strategic Prioritization of Needs—Tires, US, 2015~ 26. Perception Map of Tire Brands—Total Sample, US, 2015~ 27. Installing Tires Procedure by Shop Type, US, 2015~ 28. Installing Tires Procedure by Region, US, 2015~ 29. Number-one Automotive Tires Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)~ 30. Responsible-for or Influence-on Purchase of Tires, US, 2015~ 31. Distribution Channels for Tires, US, 2015~ 32. Percentage of Brands Installed by Shop Type, US, 2015~ 33. Percentage of Brands Installed by Region, US, 2015~ 34. Percentage of Motor Oil Brands Installed, US, 2013 – 2015~ 35. Strategic Prioritization of Needs—Motor Oils, US, 2015~ 36. Installing Motor Oils Procedure by Shop Type, US, 2015~ 37. Installing Motor Oils Procedure by Region, US, 2015~ 38. Number-one Automotive Motor Oils Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)~ 39. Responsible-for or Influence-on Purchase of Motor Oils, US, 2015~ 40. Distribution Channels for Motor Oils, US, 2015~ 41. Distribution Channels, US, 2013–2015~ 42. Type of Oil Currently Used, by Shop Type, US, 2015~ 43. Type of Oil Currently Used by Region, US, 2015~ 44. Most Important Factors When Selecting Oil Filters (Very Important/Important), US, 2015~ 45. Percentage of Brands Owned by Shop Type, US, 2015~ 46. Percentage of Brands Owned by Region, US, 2015~ 47. Percentage of Brake Pad Brands Installed, US, 2013 – 2015~ 48. Strategic Prioritization of Needs—Brake Pads, US, 2015~ 49. Perception Map of Brake Pad Brands—Total Sample, US, 2015~ 50. Installing Brake Pads Procedure by Shop Type, US, 2015~ 51. Installing Brake Pads Procedure by Region, US, 2015~ 52. Number-one Automotive Brake Pads Brand Rankings of Top-owned Brands, US, 2010 to 2015 (excluding 2012)~ 53. Responsible-for or Influence-on Purchase Brake Pads, US, 2015~ 54. Distribution Channels for Brake Pads, US, 2015~ 55. Distribution Channels for Brake Pads, US, 2013 – 2015~ 56. Frequency of Replacing Brake Hardware by Shop Type, US, 2015~ 57. Frequency of Replacing Brake Hardware by Region Type, US, 2015~ 58. Main Reason for Replacing Brake Hardware by Shop Type, US, 2015~ 59. Main Reason for Replacing Brake Hardware by Region, US, 2015~ 60. Main Reasons for Not Replacing Brake Hardware by Shop Type, US, 2015~ 61. Main Reason for Not Replacing Brake Hardware by Region, US, 2015~ 62. Number of Bays, US, 2015 ~ 63. Number of Employees, US, 2015 ~ 64. Technician’s Years of Experience, US, 2015 ~ 65. Geographic Origin of Vehicle Makes Serviced, US, 2015 ~ 66. Age of Vehicles Serviced, US, 2015 ~
Author Linda Merkel
Industries Automotive
WIP Number NFE6-01-00-00-00
Is Prebook No