2015 US Auto Technicians' ChoiceReplacement Parts

Industry Convergence and Growth in the US Automotive Aftermarket

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The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three brands; some have clear leaders whereas others do not have a strongly differentiated brand as yet. Automotive technicians prefer product-related attributes, while customer preference and past experience rate second followed by service attributes. In all markets, program distributors have risen in favor among installers with local distributors dropping to second or third.

Table of Contents

1. Research Objectives and Methodology
Research Objectives
Methodology
Automotive Technician Profile
Shop Type and Region
Replacement/Service Performed Over Time
2. Executive Summary
Summary of Key Findings
Concentrated markets, but not differentiated
Product-related attributes most important
Program distributors rise to the top
Brand selection process
Conventional oil usage
Brake hardware replacement
Price matters for tires, motor oil, and brake pads
Brand Dominance and Fragmentation
Overview of Top
Battery Brands
Tire Brands
Motor Oil Brands
Brake Pad Brands
Distribution Channels Across Replacement Parts Products
3. Batteries
Most Prevalent Battery Brands Installed Across All Brands Available
Shop Type
Region
Most Prevalent Battery Brands Installed—Wave Over Wave
Technical Note—A Matrix to Guide the Strategic Prioritization of Needs to Optimize Preference
Strategic Prioritization of Needs—Discovering What Drives the Selection of Batteries
Basic Drivers
Non-drivers
Secret Drivers
Technical Note—Understanding Brand Maps
Brand Map—Top Installed Battery Brands and Influential Attributes
Installed Batteries Procedure
Shop Type
Region
Brand Reputation Gap of Batteries
Distribution Channels for Batteries
Wave Over Wave
4. Tires
Most Prevalent Tire Brands Installed Across All Brands Available
Shop Type
Region
Most Prevalent Tire Brands Installed—Wave Over Wave
Strategic Prioritization of Needs—Discovering What Drives the Selection of Tires
Brand Map—Top Tire Brands and Influential Attributes
Installed Tires Procedure
Brand Reputation Gap—Tires
Distribution Channels for Tires
5. Motor Oils
Most Prevalent Motor Oils Installed
Shop Type
Region
Most Prevalent Motor Oils Brands Installed—Wave Over Wave
Strategic Prioritization of Needs—Discovering What Drives the Selection of Motor Oils
Brand Map—Top Motor Oils Brands and Influential Attributes
Installed Tires Procedure
Brand Reputation Gap— Motor Oils
Distribution Channels for Motor Oils
Type of Oil Currently Used
Most Important Factors When Selecting Oil Filters
Quality
Availability
Price
Brand Reputation
Type of Lubricant used
Customer Preference
6. Brake Pads
Most Prevalent Brake Pads Installed
Shop Type
Region
Most Prevalent Brake Pads Brands Installed—Wave Over Wave
Strategic Prioritization of Needs—Discovering What Drives the Selection of Brake Pads
Brand Map—Top Brake Pads Brands and Influential Attributes
Installed Brake Pads Procedure
Brand Reputation Gap— Brake Pads
Distribution Channels for Brake Pads
Frequency of Replacing Brake Hardware
Main Reason for Replacing Brake Hardware
7. Profiles
Shop and Technician Profile
Size of Shop, in Terms of Bays and Employees
Technician Demographics
Types of Vehicles Serviced
Legal Disclaimer
8. Appendix
Indices
9. The Frost & Sullivan Story


List of Figures & Charts

1. Sample Sizes of Pasta/ and Current Research, US, 2008–2015
2. Replacement/Service Parts Provided, US, 2008–2015 (excluding 2012)
3. Most Influential Factors in the Selection of Replacement Parts Products, US, 2015


1. Automotive Technician Profile: Shop Type, US, 2015
2. Automotive Technician Profile: Region, US, 2015
3. Replacement/Service Parts Provided, US, 2008–2015 (excluding 2012)
4. Most Influential Factors in the Selection of Replacement Parts Products, US, 2015
5. Gap Analysis Between the 2 Most Prevalent Brands Owned, US, 2015
6. Comparison of Overall Measures Across Battery Brands, US, 2015
7. Comparison of Overall Measures Across Tire Brands, US, 2015
8. Comparison of Overall Measures Across Motor Oil Brands, US, 2015
9. Comparison of Overall Measures Across Brake Pad Brands, US, 2015
10. Top Distribution Channels Across Replacement Parts Products, US, 2015
11. Percentage of Brands Installed by Shop Type, US, 2015
12. Percentage of Brands Installed by Region, US, 2015
13. Percentage of Battery Brands Installed, US, 2013–2015
14. Strategic Prioritization of Needs—Batteries, US, 2015
15. Perception Map of Battery Brands—Total Sample, US, 2015
16. Installing Batteries Procedure by Shop Type, US, 2015
17. Installing Batteries Procedure by Region, US, 2015
18. Number-one Automotive Batteries Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)
19. Responsible-for or Influence-on Purchase of Batteries, US, 2015
20. Distribution Channels for Batteries, US, 2015
21. Distribution Channels for Batteries, US, 2013–2015
22. Percentage of Brands Installed by Shop Type, US, 2015
23. Percentage of Brands Installed by Region, US, 2015
24. Percentage of Tire Brands Installed, US, 2013–2015
25. Strategic Prioritization of Needs—Tires, US, 2015
26. Perception Map of Tire Brands—Total Sample, US, 2015
27. Installing Tires Procedure by Shop Type, US, 2015
28. Installing Tires Procedure by Region, US, 2015
29. Number-one Automotive Tires Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)
30. Responsible-for or Influence-on Purchase of Tires, US, 2015
31. Distribution Channels for Tires, US, 2015
32. Percentage of Brands Installed by Shop Type, US, 2015
33. Percentage of Brands Installed by Region, US, 2015
34. Percentage of Motor Oil Brands Installed, US, 2013 – 2015
35. Strategic Prioritization of Needs—Motor Oils, US, 2015
36. Installing Motor Oils Procedure by Shop Type, US, 2015
37. Installing Motor Oils Procedure by Region, US, 2015
38. Number-one Automotive Motor Oils Brand Rankings of Top-owned Brands, US, 2008–2015 (excluding 2012)
39. Responsible-for or Influence-on Purchase of Motor Oils, US, 2015
40. Distribution Channels for Motor Oils, US, 2015
41. Distribution Channels, US, 2013–2015
42. Type of Oil Currently Used, by Shop Type, US, 2015
43. Type of Oil Currently Used by Region, US, 2015
44. Most Important Factors When Selecting Oil Filters (Very Important/Important), US, 2015
45. Percentage of Brands Owned by Shop Type, US, 2015
46. Percentage of Brands Owned by Region, US, 2015
47. Percentage of Brake Pad Brands Installed, US, 2013 – 2015
48. Strategic Prioritization of Needs—Brake Pads, US, 2015
49. Perception Map of Brake Pad Brands—Total Sample, US, 2015
50. Installing Brake Pads Procedure by Shop Type, US, 2015
51. Installing Brake Pads Procedure by Region, US, 2015
52. Number-one Automotive Brake Pads Brand Rankings of Top-owned Brands, US, 2010 to 2015 (excluding 2012)
53. Responsible-for or Influence-on Purchase Brake Pads, US, 2015
54. Distribution Channels for Brake Pads, US, 2015
55. Distribution Channels for Brake Pads, US, 2013 – 2015
56. Frequency of Replacing Brake Hardware by Shop Type, US, 2015
57. Frequency of Replacing Brake Hardware by Region Type, US, 2015
58. Main Reason for Replacing Brake Hardware by Shop Type, US, 2015
59. Main Reason for Replacing Brake Hardware by Region, US, 2015
60. Main Reasons for Not Replacing Brake Hardware by Shop Type, US, 2015
61. Main Reason for Not Replacing Brake Hardware by Region, US, 2015
62. Number of Bays, US, 2015
63. Number of Employees, US, 2015
64. Technician’s Years of Experience, US, 2015
65. Geographic Origin of Vehicle Makes Serviced, US, 2015
66. Age of Vehicles Serviced, US, 2015



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