2015 US Automotive Technicians’ Choice

Opportunities in the Automotive Tools Market

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This report aims to understand the automotive tools industry through automotive technicians since 2007 and identify market opportunities. The most commonly purchased auto tools within the last year are hand tools, closely followed by the power tools purchase rate. Tool storage devices have the lowest rate, which is most likely because of their purpose (storage) and their character (sturdy build). Reliability and quality are identified as top influential factors across all auto tools surveyed. Other top influential factors include warranty, availability, order accuracy, and past experience.

Table of Contents

1. Research Objectives and Methodology
Methodology
Automotive Technician Profile—Shop Type and Region
2. Executive Summary
Auto Tools Purchase Rate
Most Influential Factors in the Purchase Decision Process
Brand Dominance versus Fragmentation by Auto Tool
Most Prevalent Purchase Channel Trends—Mobile Tool Distributor
3. Power Tools
Matrix to Guide the Strategic Prioritization of Needs When Selecting Auto Tools
Strategic Prioritization of Power Tools
Additional Insights—Strategic Prioritization of Power Tools
Power Tools Purchased in 2014
Power Tools Purchased in 2014 among Owners of Top Brands
Top Ownership Brand Shares over Time—Power Tools
Brand Reputation Gap—Power Tools
Interpreting Word Clouds—What is Most Commonly Said
Word Cloud—Power Tools
Distribution Channels over Time—Power Tools
4. Hand Tools
Strategic Prioritization of Hand Tools
Additional Insights—Strategic Prioritization of Hand Tools
Hand Tools Purchased in 2014
Hand Tools Purchased in 2014 among Owners of Top Brands
Top Ownership Brand Shares over Time—Hand Tools
Brand Reputation Gap—Hand Tools
Word Cloud—Hand Tools
Distribution Channels over Time—Hand Tools
5. Handheld Diagnostic Tools
Strategic Prioritization of Handheld Diagnostic Tools
Additional Insights—Strategic Prioritization of Handheld Diagnostic Tools
Handheld Diagnostic Tools Purchased in 2014
Handheld Diagnostic Tools Purchased in 2014 among Owners of Top Brands
Top Ownership Brand Shares over Time—Handheld Diagnostic Tools
Brand Reputation Gap—Handheld Diagnostic Tools
Word Cloud—Handheld Diagnostic Tools
Distribution Channels over Time—Handheld Diagnostic Tools
6. Pneumatic/Air Tools
Strategic Prioritization of Pneumatic/Air Tools
Additional Insights—Strategic Prioritization of Pneumatic/Air Tools
Pneumatic/Air Tools Purchased in 2014
Pneumatic/Air Tools Purchased in 2014 among Owners of Top Brands
Top Ownership Brand Shares over Time—Pneumatic/Air Tools
Brand Reputation Gap—Pneumatic/Air Tools
Word Cloud—Pneumatic/Air Tools
Distribution Channels over Time—Pneumatic/Air Tools
7. Tool Storage Devices
Strategic Prioritization of Tool Storage Devices
Additional Insights—Strategic Prioritization of Tool Storage Devices
Tool Storage Devices Purchased in 2014
Tool Storage Devices Purchased in 2014 among Owners of Top Brands
Top Ownership Brand Shares over Time—Tool Storage Devices
Brand Reputation Gap—Tool Storage Devices
Word Cloud—Tool Storage Devices
Distribution Channels over Time—Tool Storage Devices
8. Profile
Shop and Technician Profile
Purchase Decision Process by Auto Tool
Legal Disclaimer
9. Appendix
Study Definitions
10. The Frost & Sullivan Story
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy


List of Figures & Charts

1. Automotive Technician Profile—Shop Type and Region
2. Auto Tools Purchase Rate: US, 2015
3. Most Influential Factors
4. Brand Dominance versus Fragmentation by Auto Tool: US, 2015
5. Most Prevalent Purchase Channel Trends: Mobile Tool Distributor: US, 2009–2015
6. Matrix to Guide the Strategic Prioritization of Needs When Selecting Auto Tools
7. Strategic Prioritization of Power Tools
8. Power Tools Purchased in 2014: US, 2015
9. Power Tools Purchased in 2014 among Owners of Top Brands: US, 2015
10. Top Ownership Brand Shares over Time—Power Tools: US, 2007–2015
11. Brand Reputation Gap—Power Tools (Top Ranking): US, 2007–2015
12. Distribution Channels over Time—Power Tools: US, 2009–2015
13. Strategic Prioritization of Hand Tools
14. Hand Tools Purchased in 2014: US, 2015
15. Hand Tools Purchased in 2014 among Owners of Top Brands: US, 2015
16. Top Ownership Brand Shares over Time—Hand Tools: US, 2007–2015
17. Brand Reputation Gap—Hand Tools (Top Ranking): US, 2007–2015
18. Distribution Channels over Time—Hand Tools: US, 2009–2015
19. Strategic Prioritization of Handheld Diagnostic Tools
20. Handheld Diagnostic Tools Purchased in 2014: US, 2015
21. Handheld Diagnostic Tools Purchased in 2014 among Owners of Top Brands: US, 2015
22. Top Ownership Brand Shares over Time—Handheld Diagnostic Tools: US, 2007–2015
23. Brand Reputation Gap—Handheld Diagnostic Tools (Top Ranking): US, 2007–2015
24. Distribution Channels over Time—Handheld Diagnostic Tools: US, 2009–2015
25. Strategic Prioritization of Pneumatic/Air Tools
26. Pneumatic/Air Tools Purchased in 2014: US, 2015
27. Pneumatic/Air Tools Purchased in 2014 Among Owners of Top Brands: US, 2015
28. Top Ownership Brand Shares over Time—Pneumatic/Air Tools: US, 2009–2015
29. Brand Reputation Gap (Top Ranking)—Pneumatic/Air Tools: US, 2009–2015
30. Distribution Channels over Time—Pneumatic/Air Tools: US, 2009–2015
31. Strategic Prioritization of Tool Storage Devices
32. Tool Storage Devices Purchased in 2014: US, 2015
33. Tool Storage Devices Purchased in 2014 among Owners of Top Brands: US, 2015
34. Top Ownership Brand Shares over Time—Tool Storage Devices: US, 2007–2015
35. Brand Reputation Gap—Tool Storage Devices (Top Ranking): US, 2007–2015
36. Distribution Channels over Time—Tool Storage Devices: US, 2009–2015
37. Purchase Decision Process by Auto Tool: US, 2015





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