2017 Outlook of Global MD and HD Trucks Market

Truck-as-a-Service Business Model Creating Sustainable Revenue Opportunities and Transforming Both Developed and Mature Markets

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2017 will be a year like no other in global commercial vehicle industry. Product as a service will dominate industry narrative as proliferation of electronics and connected truck technologies create new logistics business models. Moreover, concerns on global economic and geopolitical stability along with concerns around strength of BRIC economies are creating needs for recalibration of business strategies. Green, safe, connected, and hence smart trucks will experience rising demand. Autonomous mobility and digital freight brokering technologies are expected to receive rising industry interest, and telematics technologies and business models will adapt to these changes. 2017 is also expected to experience rising

Table of Contents

Executive Summary2016 Key HighlightsPotentially Disruptive Business Models8 Transformational Shifts Shaping the Future of Commercial TruckingCV Market—Senior Management’s Top-of-the-Mind IssuesGlobal GDP and Commercial Trucks Market—Growth OutlookTop 6 PredictionsGlobal MD and HD Trucks Market OutlookGlobal MD and HD Trucks Market ForecastGlobal Medium and Heavy Commercial Trucks Market ForecastProduct Segments OutlookAttractive MD and HD Trucks Segment by RegionMD-HD Trucks OEM Sales PerformanceKey Market Introductions—Lighter Trucks Turn LucrativeGlobal MD-HD Trucks—Powertrain OutlookPowertrain Technology ForecastHD Engine Platform Design HarmonisationAlternative Fuel Powertrain Market—Regional Market Share AnalysisGlobal MD-HD Platform OutlookMD Truck Platforms of Major OEMsHD Truck Platforms of Major OEMsRegional and Global MD Platforms of Major OEMsRegional and Global HD Platforms of Major OEMsChanging OEM Focus in Global HD Truck PlatformMAN RIO—Digitisation of Truck Solutions PlatformGlobal MD Trucks Market OutlookMD Trucks Market OutlookImpact of Urban Logistics on MD Truck DesignGlobal Product-Price Segment Specifications in MD TrucksMD Trucks—Price-positioning ForecastMD Trucks—Global PlatformsVision of 2025 MD Truck Design BoundariesGlobal Connected Trucks OutlookGlobal Installed Base of Connected Trucks by RegionRegional Connected Trucks Market—Service Revenue AnalysisElectronic Logging Device (ELD) Mandate in the United StatesNew and Attractive Business Cases in Truck Telematics Service PricingSpecial Focus A—Select Emerging Markets’ Performance: South America, Turkey, and Stan-JanRegional Outlook—South AmericaRegional Outlook—TurkeyRegional Outlook—Stan and Jan CountriesSpecial Focus B—Autonomous Trucking and PlatooningHow OEMs Will Differentiate Their Brand in the FutureKey Challenges to Autonomous Driving in Commercial VehiclesLevels of AutomationFunctional Matrix for the Autonomous TruckBuilding Blocks of an Autonomous TruckKey Technology Enablers for Automated DrivingTechnology Roadmap for Truck PlatooningBusiness Model Focus—Truck PlatooningPlatooning Implementation Costs to OEMsPlatooning Revenue Model AnalysisSpecial Focus C—HWW Outlook in TruckingHWW Opportunities in TruckingHWW Technologies for Truck DesignHWW Applications and Services for TrucksFirst Wave of HWW Features in TrucksSpecial Focus D—Digital Freight BrokeringDigitisation in Freight Brokerage Digital Freight Brokerage Automated Freight Brokering Market in United States Digital Freight Brokerage Opportunities in China Special Focus E—Start-ups Disrupting Global CV MarketInvesting in Start-ups 5 Major Growth Opportunities in the Start-up SpaceKey Criteria for Choosing a Start-up—Attracting Investors’ EyeKey Participants Investing in Start-upsKey Markets for Start-ups in Connected TruckSpecial Focus F—Business Model Change: Truck as a ServiceDigitisation Enabling Industry Evolution towards Service/Solution ModelTrucking Challenges Propelling DigitalisationEvolution of Digital Technologies Enabling Mission-critical DeliveriesTruck as a Service—Nikola Motors’ Value PropositionGrowth Opportunities and Companies to ActionTransformation in Freight Market Ecosystem—2017Growth OpportunitiesStrategic ImperativesConclusions and OutlookKey Conclusions and 2017 OutlookLegal DisclaimerAppendixTable of Acronyms UsedUpcoming Topics in the Commercial Vehicles Research ProgrammeUpcoming Topics in the Commercial Vehicles Research Programme (continued)Global Economic TrendsTop Economic Trends 2017Top Economic Predictions—2017Top Predictions in 2017—Advanced EconomiesTop Predictions in 2017—BRIC NationsWorld’s 20 Largest Economies in 2016World’s 20 Fastest Growing Economies in 2016 and 2017World Economic Snapshot—2015–2017Other Macroeconomic Highlights—2017 Market Engineering Methodology


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