4INFO Offers a Diversified Blueprint for Mobile Marketing Providers

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Regular Price: USD 2,450

Special Price USD 1,715

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This Stratecast SPIE report discusses the Mobile Marketing Ecosystem; a framework for the entire mobile marketing-advertising-commerce space that we define as mobile commerce management (MCM); and examples from our analysis of 4INFO, a provider of MCM solutions.

Table of Contents

4INFO Offers a Diversified Blueprint for Mobile Marketing ProvidersSPIE 2011 #41 - November 4/2011IntroductionThe Mobile Marketing EcosystemStratecast's Mobile Commerce Management (MCM) Model4INFO Offers Mobile Advertising Platforms, Network and ServicesPrivacy Matters: Keeping the Golden Goose AliveWorking and Playing Well with Others: Ecosystem DynamicsMeasuring Mobile Marketing ResultsStratecast - The Last WordAbout Stratecast




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