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  • A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise

A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise

 

  • Research Code : 9A37-00-20-00-00
  • SKU : IT00237-NA-SF_01233
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  • Release Date : 30-Jun-2015
  • Region : North America
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This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layout, merchandising, display, marketing, and loss prevention.
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Description
This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layout, merchandising, display, marketing, and loss prevention.


Table of Contents

A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise

BDA 3-07

Executive Summary
Introduction
In Retail, whether Online or Offline, the Struggle is Real
Data Blind Spots and Disconnects are Costing Retailers $1.75 Trillion
Gaining Shopper and Operational Insights with In-store Analytics
Integrating Online and Offline Operations with a Retail Enterprise Platform
Integration with Other Systems
Specific Benefits by Retail Role
Retail Analytics in Action
Privacy: Still Part of the Discussion
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan


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