A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise


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This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layout, merchandising, display, marketing, and loss prevention.

Table of Contents

A $22 Trillion Economy Depends on It: How Big Data Powers the Retail EnterpriseBDA 3-07Executive SummaryIntroductionIn Retail, whether Online or Offline, the Struggle is RealData Blind Spots and Disconnects are Costing Retailers $1.75 TrillionGaining Shopper and Operational Insights with In-store AnalyticsIntegrating Online and Offline Operations with a Retail Enterprise PlatformIntegration with Other SystemsSpecific Benefits by Retail RoleRetail Analytics in ActionPrivacy: Still Part of the DiscussionStratecast - The Last WordAbout StratecastAbout Frost & Sullivan

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