A Company on the Move, on Location: Why What Happened in Vegas will Impact Everyone with a Stake in Big Data and Analytics

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Since developments at Tableau have the potential to be market-making and economy-shaking, Stratecast sought to better understand current and upcoming developments at Tableau by attending the company’s recent annual global conference in October 2017 in Las Vegas. This is not, however, a typical show recap report in terms of either timing or content. We assert that the things Tableau announced in Las Vegas will impact the company and the market at large for years to come; and are best understood in the context of where Tableau has been, and where it is headed. This report explores this context, and analyzes the opportunities and challenges this will pose to Tableau and the broader market going forward.

Table of Contents

A Company on the Move, on Location: Why What Happened in Vegas will Impact Everyone with a Stake in Big Data and AnalyticsBDA 5-09IntroductionThe Leader in Self-service Data VisualizationTableau Still Can Wow the Market—but Now Has 40+ CompetitorsInitiatives Past and Present are Positioning Tableau for the FutureTableau Was Well Ahead of the Pack in Data PreparationCloud May Present Short-term Challenges—but is the Smarter Long-term PlayTableau is (Partially) Addressing the Need for Data Speed with HyperWith AI Expected to Drive Trillions in Opportunity, Tableau is Adding AI to its ArsenalTableau Is a Force in the Market—but Bigger Things AwaitStratecast RecommendationsStratecast - The Last WordAbout StratecastAbout Frost & Sullivan

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