A Country & Industry Analysis—Sri Lanka Telecommunications 2016

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The Sri Lankan government has attached great emphasis to Information and Communications Technology (ICT) innovations, with the country greatly improving its ranking on international benchmarks for network readiness, ICT development, and ease of doing business. Around 50% of the people in Sri Lanka are mobile phone users. Although this figure is high compared to most of the developing world, it is low in comparison to mature markets where penetration rates are between 60% - 80%. An important market trend observed is the rising use of mobile data, with most of the usage being prepaid. Highlights of this study are telecommunications industry scenario, growth opportunities, strategic recommendations, and inter-country comparison of telecom indicators.

The Sri Lankan government has attached great emphasis to Information and Communications Technology (ICT) ICT innovations, with the country greatly improving its ranking on  international benchmarks  for network readiness , ICT development, and ease of doing business.

Around 45-50% of people in Sri Lanka own a mobile phone now. Although this is high in comparison to most of the developing world, the figures are low in comparison to mature markets which typically see penetration rates between 60-80%.  Higher rural mobile ownership and greater smartphone ownership would be key to raising the penetration rates.  An important market trends is the rising use of mobile data, with most of the usage being prepaid.  Operators are increasingly designing short-term, flexible tariffs in order to promote usage amongst low-mid income customer segments

This Frost & Sullivan study highlights :

  • The current Sri Lankan telecommunication industry scenario ,  with coverage including mobile-cellular penetration, fixed-telephone penetration, mobile-broadband penetration, tariff structures, 2016 budget highlights for the telecom industry, and industry regulatory environment.
  • Growth opportunities for private players and strategic recommendations to surmount industry challenges.
  • Inter-country comparison of telecom indicators with Asia Pacific countries.
  • Mobile for development initiatives in Sri Lanka and their outcomes.

Table of Contents

A Country & Industry Analysis—Sri Lanka Telecommunications 2016Executive SummaryKey Findings in Telecommunications SectorSri Lanka at a GlanceSri Lanka—Top Telecommunications Predictions 2016Research ScopeSri Lanka—Country SnapshotSri Lanka—Key FactsGDP and GDP GrowthDemographic TrendsAverage Monthly Household Expenditure on Communication Telecommunications Sector OverviewImportant Telecommunications IndicatorsTelecommunications Industry StructureTelecom Policy and RegulationsCompany Profiles—Fixed Access OperatorsCompany Profiles—Mobile Cellular OperatorsMobile and Fixed TelephoneTotal Mobile Subscription vs Unique Mobile SubscriptionRural-Urban Divide and Income InequalityFixed Telephone PenetrationTariff StructuresMajor Telecommunications Players—Mobile MarketBroadbandFixed Broadband PenetrationStrong Mobile Data Growth with Moderate Smartphone PenetrationMobile Phone Device MarketBroadband TariffsGoogle Project LoonAccessing Internet through Feature Phones Issues, Challenges, and Strategic Recommendations2016 Budget HighlightsChallenges Ahead for Mobile OperatorsStrategic RecommendationsComparison of Sri Lankan Telecom Scenario with Regional PeersComparison of Sri Lankan Telecom Scenario with Regional Peers (continued)Sri Lanka Broadband—What Worked and What Did NotConclusionKey ConclusionsAppendixAll About Mobile for DevelopmentMobile for Development Projects in Sri LankaLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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