A Positive Cross-Channel Experience is the Secret to Market Differentiation: Why is This so Difficult for Service Providers Today?

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This report brings to light an awareness of the customer service experience as it pertains to today’s multi-channel sales process. It also outlines the most significant factors tied to a CSP’s internal systems, business processes, and manner in which business is conducted to meet the needs of today’s new business environment.

Table of Contents

A Positive Cross-Channel Experience is the Secret to Market Differentiation: Why is This so Difficult for Service Providers Today?SPIE 2012 #43 - November 30/2012IntroductionMany Companies and Multiple Industries: What is Their Secret to Success?How Does the Communications Sector Compare?Today's Business and Operations EnvironmentIntegrated Cross-Channel Operations are Essential for Customer SatisfactionStratecast - The Last WordAbout Stratecast




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