Advertisers are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View

 


This Stratecast SPIE report analyzes how the evolution of newsfeed media such as Facebook, and the industry thought leadership of the Media Rating Council, are shaping how advertisers view the effectiveness of the advertising they place not only on Facebook but across all digital venues.
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Table of Contents

Advertisers are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of ViewSPIE 2015 #13 - April 3/2015IntroductionAdvertising Reality Evolution: from Traditional to Digital to ViewableHow "Viewable" Must Digital Ads Be? That Is (Now) the QuestionFacebook and Research Partner Nielsen Transcend Ad Viewability to Assess ImpactThe MRC Sees the Big Picture, TooStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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