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Advertisers are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View
Advertisers are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View
RELEASE DATE
03-Apr-2015
03-Apr-2015
REGION
North America
North America
Research Code: D564-00-B8-00-00
SKU: IT00565-NA-SF_01688
$2,450.00
Special Price $1,837.50 save 25 %
In stock
SKU
IT00565-NA-SF_01688
Description
This Stratecast SPIE report analyzes how the evolution of newsfeed media such as Facebook, and the industry thought leadership of the Media Rating Council, are shaping how advertisers view the effectiveness of the advertising they place not only on Facebook but across all digital venues.
Table of Contents
Introduction
Advertising Reality Evolution: from Traditional to Digital to Viewable
How "Viewable" Must Digital Ads Be? That Is (Now) the Question
Facebook and Research Partner Nielsen Transcend Ad Viewability to Assess Impact
The MRC Sees the Big Picture, Too
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan
Popular Topics
This Stratecast SPIE report analyzes how the evolution of newsfeed media such as Facebook, and the industry thought leadership of the Media Rating Council, are shaping how advertisers view the effectiveness of the advertising they place not only on Facebook but across all digital venues.
| No Index | No |
|---|---|
| Podcast | No |
| Author | Jeff Cotrupe |
| Industries | Information Technology |
| WIP Number | D564-00-B8-00-00 |
| Is Prebook | No |