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This market insight provides an overview of the telehealth and pharmaceutical industry in North America. This piece defines the market space, assesses how telehealth in pharma fits into the Frost & Sullivan telehealth matrix, and discusses the market challenges. Also provided are market briefs on different aspects of pharma telehealth programs, complete with company examples and market landscape information for novel information exchange, mobile phone apps, smart pills, and medication management systems. Three key analyst predictions about telehealth in the pharmaceutical and biotechnology industry are also presented and discussed.
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