An Assessment of Digital Media in South Africa

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South Africa, as an emerging market, is besieged with vast opportunities within the digital media sector. The industry has seen many technological advancements but has been undermined by the low internet penetration rates. Traditional media companies are well established within the country. The online and mobile media channels facilitate the presentation of content, such as news and information, as a feature-rich, user-centric experience. The total South African digital media market has shifted from a push to a pull media environment, where audience can select the content it wants to consume. South African media houses now face a challenge in understanding these dynamics and identifying the related growth oppor

Table of Contents

An Assessment of Digital Media in South AfricaDigital Media in South AfricaPreambleExecutive SummaryMarket Insight Aim and ObjectivesMarket Insight Scope and DefinitionsResearch MethodologyTotal South African Digital Media MarketStrategic ConclusionsAbout Frost & Sullivan

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.