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The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) in Latin America, specifically: Enterprise Mobility Management, eCommerce/mCommerce, Unified Communications & Collaboration (UCC), Infrastructure and Data Centers, Big Data and Analytics’ Omnichannel Marketing, Customer Experience Management, Cyber Security, Internet of Things, Enterprise Content and Business Processes Management, Fintech, and API/CPaaS (Application Programming Interface/Communications Platforms as a Service) Strategy.Frost & Sullivan aims to:• Understand the IT-related challenges organizations face today• Monitor the status of digital transformation including newer solutions such as Artificial Intelligence (AI), Augmented Reality/Virtual Reality (AR/VR), and mCommerce• Assess the current and future use of business communications technologies• Evaluate factors that drive investments in communications technologies• Gauge IT and communications trends• Appraise available IT budgetsThe top challenge for IT departments in Latin America is the ability to align IT with business strategies and/or not having a clear IT strategy (30% of respondents), followed by security concerns (26%), and systems integration (26%). Latin America is the leading region with regard to investments in digital transformation technologies, as fintech, omnichannel marketing, and API strategy represent the top three investments over the next two years.About 65% of respondents in Latin America plan to increase their IT budgets, with an average increase of 28%. Improving digital presence is a top contender for IT investments over the next two years. The optimism around being an early adopter and the high growth in IT investments bodes well for IT solutions providers. Companies that are able to effectively help end user industries to implement a digital transformation strategy will be the winners.
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