An Insight into Smartphone Plans, Pricing, and Purchasing

Analysis of North American Tier I Mobile Operator Smartphone Trends

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Innovative pricing options continue to change the landscape for smartphones in North America. While the US model has adopted lease or installment purchasing options, Canadian carriers have maintained the more traditional purchase or subsidy options for customers. This market insight provides an analysis into smartphone plans, pricing, and purchasing in North America. The analysis covers Tier I carrier profiles for AT&T, Sprint, T-Mobile, and Verizon Wireless in the United States; and for Bell Mobility, Rogers, and Telus in Canada.

Table of Contents

An Insight into Smartphone Plans, Pricing, and PurchasingExecutive SummaryExecutive SummaryExecutive Summary (continued) Definitions and Research OverviewDefinitions Research OverviewTotal North American Smartphone MarketNorth American Mobile Operator Devices and Pricing by Form FactorNorth American Wireless Carrier Data PricingUnique Device Presence in Tier I NA Mobile Operator Product Portfolios by ManufacturerTotal Device Presence in Tier I NA Mobile Operator Product Portfolios by ManufacturerTotal Market—Key TrendsSmartphonesSmartphones—Tier I NA Mobile Operator Purchasing OptionsSmartphones—Tier I NA Mobile Operator Data Plans OfferedSmartphone Pricing for Tier I NA Mobile Operators for One SmartphoneSmartphone Pricing for Tier I NA Mobile Operators for Two SmartphonesSmartphone Pricing for Tier I NA Mobile Operators for Three SmartphonesSmartphone Pricing for Tier I NA Mobile Operators for Four SmartphonesSmartphones—Subsidized Pricing with ContractSmartphones—Total Devices Offered by Tier I CarriersSmartphones Models Offered by US CarriersSmartphones Offered by Canadian CarriersSmartphones—Key TrendsCarrier Profiles—AT&TAT&T—Full Smartphone List (Feb 2016)AT&T—Smartphones OfferedAT&T—Smartphone SubsidiesCarrier Profiles—SprintSprint—Full Smartphone List (Feb 2016)Sprint—Smartphones OfferedSprint—Smartphone SubsidiesCarrier Profiles—T-MobileT-Mobile—Full Smartphone List (Feb 2016)T-Mobile—Smartphones OfferedT-Mobile—Smartphone SubsidiesCarrier Profiles—Verizon WirelessVerizon Wireless—Full Smartphone List (Feb 2016)Verizon Wireless—Smartphones OfferedVerizon Wireless—Smartphone SubsidiesCarrier Profiles—Bell MobilityBell Mobility—Full Smartphone List (Feb 2016)Bell Mobility—Smartphones OfferedBell Mobility—Smartphone SubsidiesCarrier Profiles—RogersRogers—Full Smartphone List (Feb 2016)Rogers—Smartphones OfferedRogers—Smartphone SubsidiesCarrier Profiles—TelusTelus—Full Smartphone List (Feb 2016)Telus—Smartphones OfferedTelus—Smartphone SubsidiesLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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