An Insight into Tablet Plans, Pricing, and Purchasing

Analysis of North American Tier I Mobile Operator Tablet Trends

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Innovative pricing and form factor options continue to change the landscape for tablets in North America. While the traditional purchase and subsidy models have started to give way to lease or installment purchasing options for smartphones, tablets have maintained both the full purchase and installment models. However, carrier pricing for tablets has become very competitive in both the US and Canadian markets. This market insight provides an analysis into tablet plans, pricing, and purchasing in North America. The analysis covers Tier I carrier profiles for AT&T, Sprint, T-Mobile, and Verizon Wireless in the United States; and for Bell Mobility, Rogers, and Telus in Canada.

Table of Contents

An Insight into Tablet Plans, Pricing, and PurchasingExecutive SummaryExecutive SummaryExecutive Summary (continued)Research Overview and DefinitionsResearch OverviewDefinitions North American Tablet Market DynamicsTablets—Tier I NA Mobile Operator Purchasing OptionsTablets—Tier I NA Mobile Operator Data Plans OfferedTablets—Subsidized Pricing with ContractTablets—Total Devices Offered by Tier I CarriersTablet Models Offered by US CarriersTablets Offered by Canadian CarriersTablets—Key TrendsCarrier Profiles—AT&TAT&T—Full Tablet List (Feb 2016)AT&T—Tablets OfferedAT&T—Tablet SubsidiesCarrier Profiles—SprintSprint—Full Tablet List (Feb 2016)Sprint—Tablets OfferedSprint—Tablet SubsidiesCarrier Profiles—T-MobileT-Mobile—Full Tablet List (Feb 2016)T-Mobile—Tablets OfferedT-Mobile—Tablet SubsidiesCarrier Profiles—Verizon WirelessVerizon Wireless—Full Tablet List (Feb 2016)Verizon Wireless—Tablets OfferedVerizon Wireless—Tablet SubsidiesCarrier Profiles—Bell MobilityBell Mobility—Full Tablet List (Feb 2016)Bell Mobility—Tablets OfferedBell Mobility—Tablet SubsidiesCarrier Profiles—RogersRogers—Full Tablet List (Feb 2016)Rogers—Tablets OfferedRogers—Tablet SubsidiesCarrier Profiles—TelusTelus—Full Tablet List (Feb 2016)Telus—Tablets OfferedTelus—Tablet SubsidiesLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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