An Insight into the United States Mobile Marketing & Short Code SMS Markets

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Mobile marketing uses mobile channels as marketing medium.Mobile marketing campaigns offer the possibility of a highly targeted mobile campaign anytime and anywhere.Short code SMS are emerging as a popular tool for mobile marketing and a high number of SMS capable mobile phones in the U.S. further increases the attractiveness of mobile channels as marketing medium.

Table of Contents

An Insight into the United States Mobile Marketing & Short Code SMS Markets, Market DefinitionsMobile Marketing and Interactive Mobile MarketingIntroduction to Mobile MarketingDefinitionsMobile Marketing Campaign Delivery MethodsInteractive Event MarketingShort Code SMSIntroduction to Short Code SMS DefinitionsRelation Between Mobile Marketing and Short Code SMSRelationshipsSummary of Findings & Key ConclusionsFindings & ConclusionsAn Insight into the United States Mobile Marketing & Short Code SMS Markets, Market SegmentationMobile MarketingClassification and PopularityShort Code SMSClassification and PopularityAn Insight into the United States Mobile Marketing & Short Code SMS Markets, Technology OverviewShort Code SMS Key Network TechnologiesWAP PushProtocols and GatewaysMobile Marketing & High Speed NetworksHigh Speed Mobile NetworksAn Insight into the United States Mobile Marketing & Short Code SMS Markets, Market DynamicsDrivers & RestraintsDriversRestraintsAn Insight into the United States Mobile Marketing & Short Code SMS Markets, Strategic Evaluation & AnalysisShort Code SMS Value ChainImportant ParticipantsMobile Marketing Business ModelsCommon Short Code SMS CampaignsMobile Marketing Revenue ModelsCommon Short Code SMS CampaignsMarket Strategies for Industry PlayersCode of ConductMarket StrategiesAn Insight into the United States Mobile Marketing & Short Code SMS Markets, Market OpportunityRevenues & Subscribers of Short Code SMS CampaignsRevenues from Short Code SMS CampaignsSubscribers Participating in Short Code SMS CampaignsAn Insight into the United States Mobile Marketing & Short Code SMS Markets, 2004 Frost & Sullivan Awards2004 Integrated Mobile Marketing Company AwardIntegrated Mobile Marketing Company Award2004 Mobile Marketing Product Suite AwardMobile Marketing Product Suite AwardAn Insight into the United States Mobile Marketing & Short Code SMS Markets, Key Industry Participants & Important Mobile Marketing CampaignsKey Industry ParticipantsMobliss Inc.m-Qube Inc.Enpocket Inc.Air2Web Inc.eWingz Systems Inc.Versaly EntertainmentImportant Mobile Marketing Campaigns of United States Mobile OperatorsVerizon WirelessCingular WirelessAT&T WirelessSprint PCST-Mobile USANextel Communications




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Related Research

Release Date : 22-Nov-17

Region : North America

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Release Date : 20-Nov-17

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