Analysis of Automotive Retailing Strategies for Turkish Market

OEMs Will Follow Up on the Omni-channel Approach and Integrate with the Digital World, and Online Car Sales are Expected by 2025

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This study analyzes the future of car retailing in Turkey. The study provides a strategic overview of Mega Trends and their disruptive impact on automotive retail and consists of a strategic overview of the Turkish passenger car and light commercial vehicle market and its participants. The description of eRetail in Turkey and how it relates to the automotive sector are highlighted. Analyses and examples are provided of the bricks and clicks approach, from volume OEMs to premium OEMs. This study focuses on the future online, mobile, digital, and physical omni-channel approach.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsLight Vehicle Sales Breakdown by Vehicle Segment and BrandClicks in Car Retailing—OEM ApproachNew Auto Retail Formats in TurkeyExecutive Summary—Integration of Clicks into Bricks Executive Summary—Case Study: Audi Omni-channelWaves of Technology in TurkeyTraditional and Virtual Car-buying Sales ProcessesOnline-Offline Aspects in the Automotive Customer LifecycleOnline Automotive Retailers in TurkeyExecutive Summary—3 Big PredictionsResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aim and ObjectivesResearch BackgroundResearch MethodologyMega Trends Influencing the Future of Car RetailingMega Trends Influencing the Future of Car RetailingUrbanization—Macro-to-micro Implications in TurkeyConnectivity and ConvergenceBricks and Clicks in RetailingSocial Trends—The Gen Y PhenomenonSocial Trends—Highest Working-age Population in TurkeyInternet Users in TurkeyWhat the Clicks Trend Means for Brands Today?Drivers and RestraintsMarket DriversDrivers ExplainedMarket RestraintsRestraints ExplainedTimeline of SCT Rate Changes for the Car IndustryDefinition of eRetailingeRetailing Landscape in Turkey eRetailing Landscape in Turkey (continued)Top Online Retailers Overview of the eRetailing Model for Light VehiclesThe Bricks Trend in Car Retailing—TurkeyeRetailing Model for PCsThe Clicks Trend in Car Retailing—Volume Segment OEMsThe Clicks Trend in Car Retailing—Premium Segment OEMsSocial Media Fact Sheet of Key OEMsDigital Touchpoints of a New Customer’s JourneyOnline-Offline Aspects in the Automotive Customer LifecycleOverview of the Automotive Market in TurkeyLight Vehicle SalesLight Vehicle Sales Breakdown by Vehicle Segment and BrandLight Vehicle ParcOnline Automotive Retail in TurkeyOnline Automotive Retailers in TurkeyFuture Omni-channel and Digital Retailing Strategies in the Automotive IndustryNew Automotive Retail ChannelsTraditional and Virtual Car-buying Sales ProcessesDelivery of Online Retailed CarsOff-store Digital Lead Generation ChannelsCustomer Touchpoint ExamplesCar ConfiguratorsNew Auto Retail Formats in TurkeyNew Auto Retail Formats in Turkey—Exclusive ShowroomsNew Auto Retail Formats in Turkey—Virtual StoresNew Auto Retail Formats in Turkey—Lifestyle StoreNew Auto Retail Formats in Turkey—Pop-up StoresOmni-channel Approach—Key Future Aspects to be Implemented New Business Models Drive Sales and Support of OEMs—Data MiningCase Study—Audi Omni-channel: Bricks Case Study—Audi Omni-channel: ClicksConclusionsKey ConclusionsThe Last Word—3 Big PredictionsTop 5 Growth OpportunitiesLegal DisclaimerAppendixAbbreviations and Acronyms UsedMarket Engineering Methodology

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