Analysis of the Attitudes and Behaviors of U.S. Vehicle Modification Enthusiasts

Analysis of the Attitudes and Behaviors of U.S. Vehicle Modification Enthusiasts

RELEASE DATE
03-Jun-2008
REGION
North America
Research Code: N398-01-00-00-00
SKU: AU00754-AF-MR_09354

$15,000.00

Special Price $11,250.00 save 25 %

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SKU
AU00754-AF-MR_09354

$15,000.00

$11,250.00 save 25 %

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Description

The primary objective of this research is to measure the behaviors of vehicle owners within the U.S. who have performed at least three aftermarket vehicle modifications within the past year (categorized as modification enthusiasts). Supporting this primary objective, this research also measures the types of vehicle modifications typically performed, identifies the level of experience among modification enthusiasts, understands the modification process, measures modification spend, and determines who modification enthusiasts are – based on demographics.

Related Research
The primary objective of this research is to measure the behaviors of vehicle owners within the U.S. who have performed at least three aftermarket vehicle modifications within the past year (categorized as modification enthusiasts). Supporting this primary objective, this research also measures the types of vehicle modifications typically performed, identifies the level of experience among modification enthusiasts, understands the modification process, measures modification spend, and determines who modification enthusiasts are  based on demographics.
More Information
No Index Yes
Podcast No
Industries Automotive
WIP Number N398-01-00-00-00
Is Prebook No