Analysis of the European RFID Retail Market

Despite Economic Difficulties, Benefits and Technology Awareness Increase Growth

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This study analyses the European radio frequency identification (RFID) retail market. Because awareness of the technology has grown among retailers, RFID is expected to have greater traction and grow by double-digit rates. This study focuses on the trends, challenges, and factors that will drive growth. The study also provides country-specific information and a competitive analysis. Furthermore, as this is an emerging market, supplier initiatives also are discussed. Additionally, predictions about the future of the market have been included. The base year is 2011, and forecasts are provided to 2018.

Table of Contents

Analysis of the European RFID Retail Market, Market OverviewOverview of the European RFID Retail MarketIntroduction




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