Analysis of the Mobile Health (mHealth) Market in Australia

Consumer Technologies Booming but Providers Still Lack Confidence

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Mobile Health or mHealth includes all products and services that leverage mobile communication technologies to deliver healthcare services. Current research scope includes mobile apps and services but not devices. Our study found that while patients and consumers in Australia are ready to adopt mHealth, clinicians are apprehensive about the quality and reliability of such solutions. Such an environment confounds vendors, leading them to experiment with various mixes of target customers, value propositions, and business and payment models. The study presents insights that will help resolve some of the issues faced by vendors in driving market development.

Table of Contents

Executive SummaryKey FindingsCEO’s PerspectiveScope and SegmentationKey Questions This Study Will AnswerAnalysis of the External Environment Mega Trends Impacting Healthcare in AustraliaMega Trends Impacting Healthcare in Australia (continued)Mega Trends Impacting Healthcare in Australia (continued)Healthcare Trends Creating a Need for mHealth in AustraliaHealthcare Trends Creating a Need for mHealth in Australia (continued)Healthcare Trends Creating a Need for mHealth in Australia (continued)The Rise of Mobile Health (mHealth)Connected Health Industry EcosystemEmerging Telehealth Markets GloballyIncreasing Use of Smartphones for Health GloballyHowever, mHealth Penetration and Market Development is Yet to Realize its Full PotentialMajor Hurdles in Adoption and Market Development GloballymHealth Market in AustraliaMarket DefinitionsMarket SegmentationImpact of the Regulatory Environment on mHealthImpact of Technology on mHealthImpact of Technology on mHealth (continued)Key Market Drivers for mHealth in AustraliaKey Drivers ExplainedKey Drivers Explained (continued)Key Market Restraints for mHealth in AustraliaKey Restraints ExplainedKey Restraints Explained (continued)mHealth Opportunity AnalysisForecast Methodology and AssumptionsOpportunity SizeRevenue ForecastRevenue Forecast DiscussionThe Frost & Sullivan Telehealth Matrix™The Frost & Sullivan Telehealth Matrix™Telehealth Matrix™—DescriptionTelehealth Matrix™—Description (continued)The Frost & Sullivan Telehealth Matrix™—Focus mHealthThe Frost & Sullivan Telehealth Matrix™—Focus mHealth DiscussionEmerging Opportunities in mHealth in AustraliaCurrent State vs. Innovative Emerging OpportunitiesmHealth Consumer TrendsTarget Customers for mHealth Consumers’ Demand for Continuous Monitoring Sets the Stage for mHealth Expected Impact of mHealth on ConsumersCompetitive LandscapemHealth Market Value-ChainmHealth Market Value Chain DiscussionCurrent Practices and Future OutlookEmerging mHealth Business ModelsCompetitive Market StructureComparative Product Profiles of Leading Market ParticipantsKey Target Segments and Competitive FactorsCompany Case Studies and Business ModelsVensa HealthVensa Health (continued)TeleMedicine Australia (TMA)TeleMedicine Australia (TMA) (continued)AddappAddapp (continued)Reach Heath Promotion Innovations (REACH HPI)REACH HPI (continued)The Last WordThe Last Word—3 Big PredictionsLast Word—DiscussionLast Word—Discussion (continued)Last Word—Discussion (continued)Legal DisclaimerAppendixThe Frost & Sullivan Telehealth Market DefinitionThe Frost & Sullivan Telehealth Market Definition (continued)List of ExhibitsList of Exhibits (continued)List of Exhibits (continued)The Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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