Analysis of the Mobile Money Market in Sub-Saharan Africa—Selected Countries

Analysis of the Mobile Money Market in Sub-Saharan Africa—Selected Countries

Mobile Money Innovations Drive Africa’s Financial Inclusion

RELEASE DATE
31-Dec-2014
REGION
Africa
Deliverable Type
Market Research
Research Code: MA9C-01-00-00-00
SKU: TE03549-AF-MR_17314
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Description

Mobile money is expected to transform the financial services landscape. Mobile network operators (MNOs) are taking advantage of this shift to boost their average revenue per user (ARPU) in a bid to counter the increasing pressure on voice revenues. This research service provides an analysis of the mobile money market in selected Sub-Saharan countries of Africa, namely Côte d'Ivoire, Ghana, Kenya, Tazania, Zambia, and Zimbabwe. The study aims to assess the uptake of mobile money in these regions and provide an outlook of its expected evolution. It covers the main consumer trends driving the market as well as operators and the role of regulators in the development of the market. The study period is 2012–2019 with a base year of 2014.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Key Findings (continued)

Market Engineering Measurements

Market Engineering Measurements (continued)

CEO’s Perspective

Market Definitions—Terms

Market Definitions—Terms (continued)

Market Definitions—Research Scope

Background—Geographic Coverage

Background—Mobile Subscriber and Bank Accounts

Background—Service Scope

Background—Mobile Money Services

Background—Mobile Money Ecosystem

Background—Market Evolution

Key Questions This Study Will Answer

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Forecast Assumptions

Subscriber and Revenue Forecast

Subscriber and Revenue Forecast Discussion

Subscriber and Revenue Forecast Discussion (continued)

Revenue by Mobile Money Applications

Percent Revenue Forecast by Country

Revenue Forecast by Country

Subscriber Forecast by Country

Subscriber and Revenue Forecast by Country Discussion

Demand Analysis

Demand Analysis Discussion

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Competitive Factors and Assessment

Key Findings

Subscriber and Revenue Forecast

Subscriber and Revenue Forecast Discussion

Subscriber and Revenue Forecast Discussion (continued)

Demand Analysis

Demand Analysis Discussion

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Operator Profile—MTN CI

Competitive Factors and Assessment

Key Findings

Subscriber and Revenue Forecast

Subscriber and Revenue Forecast Discussion

Subscriber and Revenue Forecast Discussion (continued)

Demand Analysis

Key Competitive Factors

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Operator Profile—Airtel Ghana

Competitive Factors and Assessment

Key Findings

Subscriber and Revenue Forecast

Subscriber and Revenue Forecast Discussion

Subscriber and Revenue Forecast Discussion (continued)

Demand Analysis

Demand Analysis Discussion

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Operator Profile—Safaricom

Financial Services Provider Profile—Equity Bank

Competitive Factors and Assessment

Key Findings

Subscriber and Revenue Forecast

Subscriber and Revenue Forecast (Continued)

Subscriber and Revenue Forecast (Continued)

Demand Analysis

Demand Analysis Discussion

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Competitive Factors and Assessment

Operator Profile—Vodacom

Key Findings

Subscriber and Revenue Forecast

Subscriber and Revenue Forecast Discussion

Subscriber and Revenue Forecast Discussion (continued)

Demand Analysis

Demand Analysis Discussion

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Operator Profile—Airtel Zambia

Competitive Factors and Assessment

Key Findings

Subscriber and Revenue Forecast

Subscriber and Revenue Forecast Discussion

Subscriber and Revenue Forecast Discussion (continued)

Demand Analysis

Demand Analysis Discussion

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Operator Profile—Econet

Competitive Factors and Assessment

Impact of ICT Industry Mega Trends on the Mobile Money Market

Top Mega Trends

Impact of ICT Industry Mega Trends on the Mobile Money Market

Mega Trend Impact on the Mobile Money Market

Mega Trend—Urbanization Explained

Mega Trend—Infrastructure Development Explained

Mega Trend—Infrastructure Development Explained (continued)

Mega Trend—Regional Integration Explained

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

Market Definitions—Abbreviations

Additional Sources of Information on Mobile Money

List of Companies Included in “Others”

Learn More—Next Steps

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Mobile money is expected to transform the financial services landscape. Mobile network operators (MNOs) are taking advantage of this shift to boost their average revenue per user (ARPU) in a bid to counter the increasing pressure on voice revenues. This research service provides an analysis of the mobile money market in selected Sub-Saharan countries of Africa, namely Côte d'Ivoire, Ghana, Kenya, Tazania, Zambia, and Zimbabwe. The study aims to assess the uptake of mobile money in these regions and provide an outlook of its expected evolution. It covers the main consumer trends driving the market as well as operators and the role of regulators in the development of the market. The study period is 2012–2019 with a base year of 2014.
More Information
Deliverable Type Market Research
No Index Yes
Podcast No
Author Lehlohonolo Mokenela
Industries Telecom
WIP Number MA9C-01-00-00-00
Is Prebook No