Analysis of the Mobile Money Market in Sub-Saharan Africa—Selected Countries

Mobile Money Innovations Drive Africa’s Financial Inclusion

Regular Price: USD 4,950

Special Price USD 4,455

10% OFF

* Required Fields

Regular Price: USD 4,950

Special Price USD 4,455

PAY BY INVOICE

Be the first to review this product

Mobile money is expected to transform the financial services landscape. Mobile network operators (MNOs) are taking advantage of this shift to boost their average revenue per user (ARPU) in a bid to counter the increasing pressure on voice revenues. This research service provides an analysis of the mobile money market in selected Sub-Saharan countries of Africa, namely Côte d'Ivoire, Ghana, Kenya, Tazania, Zambia, and Zimbabwe. The study aims to assess the uptake of mobile money in these regions and provide an outlook of its expected evolution. It covers the main consumer trends driving the market as well as operators and the role of regulators in the development of the market. The study period is 2012–2019 with a base year of 2014.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)Market Engineering MeasurementsMarket Engineering Measurements (continued)CEO’s PerspectiveMarket OverviewMarket Definitions—TermsMarket Definitions—Terms (continued)Market Definitions—Research ScopeBackground—Geographic CoverageBackground—Mobile Subscriber and Bank AccountsBackground—Service ScopeBackground—Mobile Money ServicesBackground—Mobile Money EcosystemBackground—Market EvolutionKey Questions This Study Will AnswerDrivers and Restraints—Total Mobile Money MarketMarket DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Forecasts and Trends—Total Mobile Money MarketForecast AssumptionsSubscriber and Revenue ForecastSubscriber and Revenue Forecast DiscussionSubscriber and Revenue Forecast Discussion (continued)Revenue by Mobile Money ApplicationsPercent Revenue Forecast by CountryRevenue Forecast by CountrySubscriber Forecast by CountrySubscriber and Revenue Forecast by Country DiscussionDemand AnalysisDemand Analysis DiscussionMarket Share and Competitive Analysis— Total Mobile Money MarketMarket ShareMarket Share AnalysisCompetitive EnvironmentTop CompetitorsCompetitive Factors and AssessmentCôte d’Ivoire AnalysisKey FindingsSubscriber and Revenue ForecastSubscriber and Revenue Forecast DiscussionSubscriber and Revenue Forecast Discussion (continued)Demand AnalysisDemand Analysis DiscussionMarket ShareMarket Share AnalysisCompetitive EnvironmentTop CompetitorsOperator Profile—MTN CICompetitive Factors and AssessmentGhana AnalysisKey FindingsSubscriber and Revenue ForecastSubscriber and Revenue Forecast DiscussionSubscriber and Revenue Forecast Discussion (continued)Demand AnalysisKey Competitive FactorsMarket ShareMarket Share AnalysisCompetitive EnvironmentTop CompetitorsOperator Profile—Airtel GhanaCompetitive Factors and AssessmentKenya AnalysisKey FindingsSubscriber and Revenue ForecastSubscriber and Revenue Forecast DiscussionSubscriber and Revenue Forecast Discussion (continued)Demand AnalysisDemand Analysis DiscussionMarket ShareMarket Share AnalysisCompetitive EnvironmentTop CompetitorsOperator Profile—SafaricomFinancial Services Provider Profile—Equity BankCompetitive Factors and AssessmentTanzania AnalysisKey FindingsSubscriber and Revenue ForecastSubscriber and Revenue Forecast (Continued)Subscriber and Revenue Forecast (Continued)Demand AnalysisDemand Analysis DiscussionMarket ShareMarket Share AnalysisCompetitive EnvironmentTop CompetitorsCompetitive Factors and AssessmentOperator Profile—VodacomZambia AnalysisKey FindingsSubscriber and Revenue ForecastSubscriber and Revenue Forecast DiscussionSubscriber and Revenue Forecast Discussion (continued)Demand AnalysisDemand Analysis DiscussionMarket ShareMarket Share AnalysisCompetitive EnvironmentTop CompetitorsOperator Profile—Airtel ZambiaCompetitive Factors and AssessmentZimbabwe AnalysisKey FindingsSubscriber and Revenue ForecastSubscriber and Revenue Forecast DiscussionSubscriber and Revenue Forecast Discussion (continued)Demand AnalysisDemand Analysis DiscussionMarket ShareMarket Share AnalysisCompetitive EnvironmentTop CompetitorsOperator Profile—EconetCompetitive Factors and AssessmentMega Trends and Industry ImplicationsImpact of ICT Industry Mega Trends on the Mobile Money MarketTop Mega TrendsImpact of ICT Industry Mega Trends on the Mobile Money MarketMega Trend Impact on the Mobile Money MarketMega Trend—Urbanization ExplainedMega Trend—Infrastructure Development ExplainedMega Trend—Infrastructure Development Explained (continued)Mega Trend—Regional Integration ExplainedThe Last WordThe Last Word—PredictionsThe Last Word—RecommendationsLegal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Market Definitions—AbbreviationsAdditional Sources of Information on Mobile MoneyList of Companies Included in “Others”Learn More—Next StepsList of ExhibitsList of Exhibits (continued)List of Exhibits (continued)List of Exhibits (continued)List of Exhibits (continued)List of Exhibits (continued)

Infographic





Keyword1

Keyword2

Keyword3

Related Research

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.