Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs

Safety and Then Comfort and Convenience are Preferred Features of OEMs

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This research service analyzes and forecasts developing features of key North American automotive original equipment manufacturers (OEM) and their impact on growth and performance in the advanced features market. The study also provides a strategic overview of the North American automotive market and highlights the key technology trends as well as market drivers and restraints for standard, optional, and advanced technologies. The conclusion of the research service forecasts the key market areas that OEMs are considering for future products. The forecast period for the study is from 2014 to 2020, with a base year of 2013.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Key Findings and Future OutlookExecutive Summary—Advanced FeaturesExecutive Summary—Comparative Analysis of ADAS FeaturesExecutive Summary—Key Features Comparative AnalysisExecutive Summary—Priority Areas of Vehicle DevelopmentExecutive Summary—Penetration AnalysisExecutive Summary—Future Vehicle FeaturesExecutive Summary—Associated MultimediaResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch MethodologyKey OEM/participant Groups Compared in this StudyDefinitions and SegmentationVehicle Industry SegmentationFeature DefinitionsSystem DefinitionsVehicle SegmentationTechnology Selection Process of North American OEMsOverview of Technology Selection CriteriaFactors Impacting Technology PricingCost Benefit AnalysisMega Trends and Industry Convergence ImplicationsImpact of Top 4 Mega Trends on the Automotive Advanced Features MarketKey PESTLE Factors of Automotive Advanced Features MarketOverview of Key North American OEMs’ Corporate Strategy and Benefit AnalysisSummary of Mass-market OEMsCorporate Strategy—ChryslerCorporate Strategy—FordCorporate Strategy—GMCorporate Strategy—VWVehicle Platform Strategy—Volume OEMsSummary of Premium OEMsCorporate Strategy—AudiCorporate Strategy—BMWCorporate Strategy—DaimlerCorporate Strategy—LincolnVehicle Platform Strategy—Premium OEMsPriority Areas of Vehicle DevelopmentComparative Analysis of Advanced Features, Options, and Standard ContentAdvanced Features of OEMs in North AmericaStandard Features of OEMs in North AmericaComparative Analysis of ADAS Options and Standard FeaturesOEM Comparative Analysis—Automated Driving Cost and PackagingKey Features Comparative Analysis—HMI, Connectivity, and ConvenienceKey Features Comparative Analysis—Safety and PerformancePenetration Analysis of Features in OEMsFuture Vehicle FeaturesKey Connectivity, Telematics, and Infotainment TrendsBrand Values and Technology Strategy of OEMsBrand Differentiation of OEMs in the FutureIntersection of Brand Values and Technology Strategy—Premium OEMsIntersection of Brand Values and Technology Strategy—Volume OEMsImpact of Customer Preference for Features StrategyFuture Customer SegmentationTarget Customer: Buyer Profile and Feature PreferencesTarget Customer: Buyer Profile and Feature Preferences (continued)Case Studies of North American OEMs Case Study: Technology Selection and Evaluation Processes—VWCase Study: Technology Selection and Evaluation Processes—VW (continued)Case Study: Optional/Standard Strategy—VWCase Study: Telematics and Connectivity Features—BMWCase Study: Mercedes Benz CLACase Study: Product Line Technologies—Mercedes-BenzConclusions and Future OutlookKey Conclusions and RecommendationsThe Last Word—3 Big PredictionsLegal DisclaimerAppendixTable of Acronyms UsedTable of Acronyms Used (continued)Learn More—Next StepsRelevant ResearchMarket Engineering Methodology

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