Analysis of the North American Mobile Asset Tracking Market

Finding Growth Opportunities in an Industry in Flux

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The North American mobile asset tracking (MAT) market has evolved into two distinct iterations, with varying target markets, product capabilities, and pricing pressures. This insight examines current market trends, adoption drivers and restraints, customer preferences and plans, and a broad and dynamic competitive landscape. Findings are based on interviews with major providers. Results from a 2015 survey of U.S. and Canadian businesses are also charted, including deployment plans, satisfaction levels, business impacts, custom vs. prepackaged implementation, and best brands.

Table of Contents

Analysis of the North American Mobile Asset Tracking MarketExecutive SummaryKey FindingsKey Findings (continued)Market OverviewDefining Mobile Asset TrackingDefining Mobile Asset Tracking (continued)Defining Mobile Asset Tracking (continued)Defining Mobile Asset Tracking (continued)Market DefinitionsKey TrendsKey Trends (continued)Drivers and RestraintsMarket DriversMarket RestraintsDemand Analysis2015 Mobile Enterprise Applications SurveyMobile Asset Tracking Deployment PlansMobile Asset Tracking User Satisfaction LevelMobile Asset Tracking Business ImpactsMobile Asset Tracking Implementation MethodsMobile Asset Tracking Adoption BarriersMobile Asset Tracking Current and Planned ImplementationsDemand Analysis DiscussionDemand Analysis Discussion (continued)Competitive EnvironmentCompetitive EnvironmentCompetitive Environment (continued)Actsoft Inc. ProfileAT&T ProfileCalAmp ProfileFleet Complete ProfileGeotab Inc. ProfileNumerex Corporation ProfileOnAsset Intelligence, Inc. ProfileOracle ProfileSpireon Inc. ProfileSprint ProfileTrimble ProfileVerizon ProfileCompetitive AssessmentThe Last WordThe Last WordLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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