Analysis of the North American Mobile Sales Force Automation (SFA) Market

Analysis of the North American Mobile Sales Force Automation (SFA) Market

The Rise of Mobilized Prepackaged SFA/CRM Solutions

RELEASE DATE
24-Nov-2014
REGION
North America
Research Code: ND86-01-00-00-00
SKU: TE00392-NA-MR_01974

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SKU
TE00392-NA-MR_01974

$4,950.00

$3,712.50 save 25 %

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Description

The North American mobile sales force automation (SFA) market continues to evolve in capabilities, positioning, and participants. These solutions extend SFA, and often other customer relationship management (CRM) capabilities to a sales representative's smartphone or tablet, adding real value to customer engagement opportunities and improving employee productivity and effectiveness. Growth is driven by sales representatives wanting similar mobile benefits that they personally enjoy, powerful mobile device capabilities, and sales and marketing executives in search of competitive differentiation and bigger sales. Analysis is based on vendor interviews, channels, end-customers, and secondary research. Metrics include user, revenue, pricing and distribution channel forecasts, in addition to market-opportunity sizing.

Table of Contents

Key Findings

Key Findings (continued)

Market Engineering Measurements

Market Engineering Measurements (continued)

CEO’s Perspective

Market Definitions

Market Definitions (continued)

Key Questions This Study Will Answer

Original Solution Developers

Distribution Channels

Distribution Channels Discussion

Key Trends

Key Trends (continued)

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Forecast Assumptions

User and Revenue Forecast

User and Revenue Forecast Discussion

Pricing Trends and Forecast

Pricing Trends and Forecast Discussion

Percent Revenue Forecast by Distribution Channel

Percent Revenue Forecast Discussion by Distribution Channel

Demand Analysis

Demand Analysis Discussion

Competitive Environment

Top Competitors

Top Competitors (continued)

Top Competitors (continued)

Top Competitors (continued)

Top Competitors (continued)

Competitive Factors and Assessment

Impact of Industry Mega Trends on the Mobile SFA/CRM Market

Mega Trend Impact on the Mobile SFA/CRM Market

Relevant Mega Trends Explained

Relevant Mega Trends Explained (continued)

The Last Word—Predictions

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

Additional Sources of Information on the North American Mobile Sales Force Automation Market

Partial List of Companies Interviewed

Aptean Profile

AT&T Profile

Cegedim Relationship Management Profile

DSI Profile

Interchange Solutions Profile

Sage Technologies Ltd. Profile

Salesforce.com Profile

SAP AG Profile

SugarCRM Profile

Swiftpage Profile

Verizon Profile

Learn More—Next Steps

List of Exhibits

List of Exhibits (continued)

Related Research
The North American mobile sales force automation (SFA) market continues to evolve in capabilities, positioning, and participants. These solutions extend SFA, and often other customer relationship management (CRM) capabilities to a sales representative's smartphone or tablet, adding real value to customer engagement opportunities and improving employee productivity and effectiveness. Growth is driven by sales representatives wanting similar mobile benefits that they personally enjoy, powerful mobile device capabilities, and sales and marketing executives in search of competitive differentiation and bigger sales. Analysis is based on vendor interviews, channels, end-customers, and secondary research. Metrics include user, revenue, pricing and distribution channel forecasts, in addition to market-opportunity sizing.
More Information
No Index Yes
Podcast No
Author Jeanine Sterling
Industries Telecom
WIP Number ND86-01-00-00-00
Is Prebook No