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Analysis of the North American Mobile Sales Force Automation (SFA) Market
Analysis of the North American Mobile Sales Force Automation (SFA) Market
The Rise of Mobilized Prepackaged SFA/CRM Solutions
24-Nov-2014
North America
Market Research
Description
The North American mobile sales force automation (SFA) market continues to evolve in capabilities, positioning, and participants. These solutions extend SFA, and often other customer relationship management (CRM) capabilities to a sales representative's smartphone or tablet, adding real value to customer engagement opportunities and improving employee productivity and effectiveness. Growth is driven by sales representatives wanting similar mobile benefits that they personally enjoy, powerful mobile device capabilities, and sales and marketing executives in search of competitive differentiation and bigger sales. Analysis is based on vendor interviews, channels, end-customers, and secondary research. Metrics include user, revenue, pricing and distribution channel forecasts, in addition to market-opportunity sizing.
Table of Contents
Key Findings
Key Findings (continued)
Market Engineering Measurements
Market Engineering Measurements (continued)
CEO’s Perspective
Market Definitions
Market Definitions (continued)
Key Questions This Study Will Answer
Original Solution Developers
Distribution Channels
Distribution Channels Discussion
Key Trends
Key Trends (continued)
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
User and Revenue Forecast
User and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Percent Revenue Forecast by Distribution Channel
Percent Revenue Forecast Discussion by Distribution Channel
Demand Analysis
Demand Analysis Discussion
Competitive Environment
Top Competitors
Top Competitors (continued)
Top Competitors (continued)
Top Competitors (continued)
Top Competitors (continued)
Competitive Factors and Assessment
Impact of Industry Mega Trends on the Mobile SFA/CRM Market
Mega Trend Impact on the Mobile SFA/CRM Market
Relevant Mega Trends Explained
Relevant Mega Trends Explained (continued)
The Last Word—Predictions
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Market Engineering Measurements (continued)
Additional Sources of Information on the North American Mobile Sales Force Automation Market
Partial List of Companies Interviewed
Aptean Profile
AT&T Profile
Cegedim Relationship Management Profile
DSI Profile
Interchange Solutions Profile
Sage Technologies Ltd. Profile
Salesforce.com Profile
SAP AG Profile
SugarCRM Profile
Swiftpage Profile
Verizon Profile
Learn More—Next Steps
List of Exhibits
List of Exhibits (continued)
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Popular Topics
| Deliverable Type | Market Research |
|---|---|
| No Index | Yes |
| Podcast | No |
| Author | Jeanine Sterling |
| Industries | Telecom |
| WIP Number | ND86-01-00-00-00 |
| Is Prebook | No |