Analysis of the North American Mobile Sales Force Automation (SFA) Market

The Rise of Mobilized Prepackaged SFA/CRM Solutions

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The North American mobile sales force automation (SFA) market continues to evolve in capabilities, positioning, and participants. These solutions extend SFA, and often other customer relationship management (CRM) capabilities to a sales representative's smartphone or tablet, adding real value to customer engagement opportunities and improving employee productivity and effectiveness. Growth is driven by sales representatives wanting similar mobile benefits that they personally enjoy, powerful mobile device capabilities, and sales and marketing executives in search of competitive differentiation and bigger sales. Analysis is based on vendor interviews, channels, end-customers, and secondary research. Metrics include user, revenue, pricing and distribution channel forecasts, in addition to market-opportunity sizing.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)Market Engineering MeasurementsMarket Engineering Measurements (continued)CEO’s PerspectiveMarket OverviewMarket DefinitionsMarket Definitions (continued)Key Questions This Study Will AnswerOriginal Solution DevelopersDistribution ChannelsDistribution Channels DiscussionKey TrendsKey Trends (continued)Drivers and Restraints—Total Mobile Sales Force Automation MarketMarket DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Forecast and Trends—Total Mobile Sales Force Automation MarketForecast AssumptionsUser and Revenue ForecastUser and Revenue Forecast DiscussionPricing Trends and ForecastPricing Trends and Forecast DiscussionPercent Revenue Forecast by Distribution ChannelPercent Revenue Forecast Discussion by Distribution ChannelDemand AnalysisDemand Analysis DiscussionMarket Share and Competitive Analysis— Total Mobile Sales Force Automation MarketCompetitive EnvironmentTop CompetitorsTop Competitors (continued)Top Competitors (continued)Top Competitors (continued)Top Competitors (continued)Competitive Factors and AssessmentMega Trends and Industry Convergence ImplicationsImpact of Industry Mega Trends on the Mobile SFA/CRM MarketMega Trend Impact on the Mobile SFA/CRM MarketRelevant Mega Trends ExplainedRelevant Mega Trends Explained (continued)The Last WordThe Last Word—PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Additional Sources of Information on the North American Mobile Sales Force Automation MarketPartial List of Companies InterviewedAptean ProfileAT&T ProfileCegedim Relationship Management ProfileDSI ProfileInterchange Solutions ProfileSage Technologies Ltd. ProfileSalesforce.com ProfileSAP AG ProfileSugarCRM ProfileSwiftpage ProfileVerizon ProfileLearn More—Next StepsList of ExhibitsList of Exhibits (continued)




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