Analysis of the North American Plant Health Improvement Agents (PHIA) Market

Soil and Plant Nutrition Drive Product Innovation and Value


This research study offers analysis of the North American plant health improvement agents (PHIA) market. The total market is swayed by activity in the synthetic fertilizer segment. Fluctuating pricing and varying planting patterns have an intrinsic effect on micronutrients and, to a smaller extent, plant growth regulators. Due to a decade of slim margins, growers are looking to create more value by increasing plant nutritional uptake and efficiently managing soil nutrition levels. This has increased micronutrient and plant growth regulator (PGR) adoption while leading to innovative products, such as controlled release fertilizers. Agriculture will continue to be the major serviced sector, while horticulture increases marginally due to the importance of human nutritional uptake.

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Table of Contents

Executive SummaryKey FindingsMarket Engineering MeasurementsMarket Engineering Measurements (continued)CEO’s PerspectiveMarket OverviewIntroduction and Research MethodologyMarket DefinitionsMarket TrendsProduct and Technology TrendsKey Questions This Study Will AnswerMarket BreakdownMarket Segmentation Value Chain—Synthetic FertilizersValue Chain—MicronutrientsValue Chain—PGRsMarket Distribution ChannelsDrivers and Restraints—Total PHIA MarketMarket DriversDrivers ExplainedDrivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Forecasts and Trends—PHIA MarketMarket Engineering MeasurementsMarket Engineering Measurements (continued)Market Engineering MeasurementsForecast AssumptionsRevenue ForecastRevenue Forecast DiscussionPercent Revenue Forecast by CountryRevenue Forecast by CountryPercent Revenue Forecast by Vertical MarketRevenue Forecast by Vertical MarketRevenue Forecast Discussion by Vertical MarketMarket Share and Competitive Analysis— PHIA MarketMarket ShareMarket Share EvolutionMarket Share AnalysisMarket Share Analysis (continued)Competitive EnvironmentCompetitive Factors and AssessmentCEO’s 360 Degree Perspectiveon the Micronutrients IndustryCEO’s 360 Degree PerspectiveSynthetic Fertilizers Segment BreakdownSynthetic Fertilizers Segment Key FindingsSynthetic Fertilizers Segment—Market Engineering MeasurementsSynthetic Fertilizers Segment—Market Engineering Measurements (continued)Synthetic Fertilizers Segment—Drivers and RestraintsSynthetic Fertilizers Segment—Revenue ForecastSynthetic Fertilizers Segment—Unit Shipment ForecastRevenue and Unit Shipment Forecast DiscussionSynthetic Fertilizers Segment—Pricing Trends and ForecastPricing Trends and Forecast DiscussionPercent Revenue Forecast by Vertical MarketRevenue Forecast by Vertical MarketRevenue Forecast Discussion by Vertical MarketSynthetic Fertilizers Segment—Market ShareSynthetic Fertilizers Segment—Market Share AnalysisSynthetic Fertilizers Segment—Competitive EnvironmentSynthetic Fertilizers Segment—Top CompetitorsMicronutrients Segment BreakdownMicronutrients Segment Key FindingsMicronutrients Segment—Market Engineering MeasurementsMarket Engineering Measurements (continued)Micronutrients Segment—Drivers and RestraintsMicronutrients Segment—Revenue ForecastMicronutrients Segment—Unit Shipment ForecastRevenue and Unit Shipment Forecast DiscussionMicronutrients Segment—Pricing Trends and ForecastPricing Trends and Forecast DiscussionPercent Revenue Forecast by Vertical MarketRevenue Forecast by Vertical MarketRevenue Forecast Discussion by Vertical MarketMicronutrients Segment—Market ShareMicronutrients Segment—Market Share AnalysisMicronutrients Segment—Competitive EnvironmentMicronutrients Segment—Top CompetitorsMicronutrients Segment—Top Competitors (continued)PGRs Segment BreakdownPGRs Segment—Key FindingsPGRs Segment—Market Engineering MeasurementsPGRs Segment—Market Engineering Measurements (continued)PGRs Segment—Drivers and RestraintsPGRs Segment—Revenue ForecastPGRs Segment—Unit Shipment ForecastRevenue and Unit Shipment Forecast DiscussionPGRs Market—Pricing Trends and ForecastPricing Trends and Forecast DiscussionPercent Revenue Forecast by Vertical MarketRevenue Forecast by Vertical MarketRevenue Forecast Discussion by Vertical MarketPGRs Segment—Market SharePGRs Segment—Market Share AnalysisPGRs Segment—Competitive EnvironmentPGRs Segment—Top CompetitorsVertical Market BreakdownPercent Revenue Forecast by Product SegmentRevenue Forecast by Product SegmentPercent Revenue Forecast by Product SegmentRevenue Forecast by Product SegmentPercent Revenue Forecast by Product SegmentRevenue Forecast by Product SegmentThe Last WordThe Last Word—3 Big PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyAdditional Sources of Information on Plant NutrientsAbbreviations and Acronyms UsedList of Companies in “Others” List of Companies in “Others” (continued)List of Companies in “Others” (continued) List of Companies in “Others” (continued)Partial List of Companies InterviewedLearn More—Next Steps




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