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Analysis of the North American Plant Health Improvement Agents (PHIA) Market

Soil and Plant Nutrition Drive Product Innovation and Value

  • Research Code : NDB8-01-00-00-00
  • SKU : FA00069-NA-MR_00420
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  • Release Date : 23-Jun-2014
  • Region : North America
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This research study offers analysis of the North American plant health improvement agents (PHIA) market. The total market is swayed by activity in the synthetic fertilizer segment. Fluctuating pricing and varying planting patterns have an intrinsic effect on micronutrients and, to a smaller extent, plant growth regulators. Due to a decade of slim margins, growers are looking to create more value by increasing plant nutritional uptake and efficiently managing soil nutrition levels. This has increased micronutrient and plant growth regulator (PGR) adoption while leading to innovative products, such as controlled release fertilizers. Agriculture will continue to be the major serviced sector, while horticulture increases marginally due to the importance of human nutritional uptake.

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